Most Important Consideration in Online Lead Generation

When you first decide to try your hand at online lead generation, there are specific needs that you are able to express and specific questions to ask. Designing a game plan around unrealistic expectations whether in the time it takes to convert leads into sales or the percentage rate growth that you can anticipate over time can bring you dissatisfaction unnecessarily. 

 

As Wesley Yuhn repeatedly stresses in seminars and on his blog, conversion rates differ for every industry and lowering expectations should be what any good lead generation company does from the start. 

 

Depending on the field and specific demographics you establish, leads from the internet need incubation periods ranging from 3-months to 18-months. Knowing how to utilize the leads that are received has to be incorporated into the main strategy before you start. And, having a definitive game plan in place that complimentsyour strategy is essential to happiness and good ROIs. 

 

Using Purchased Leads Generated Online 

 

Online lead generation is a specialty that is not as easy as marketing teams think it should be. But, once acquired, knowing how to make the most of them is yet another skill set that needs to be developed by all sales people for the best success.

• Contact – Initiate some form of contact with each lead at least 8 times in the first 10 days
• Create Passive Listings – Putting your name out on various sites creates name recognition and assists in creating confidence among the purchased leads list if you can point to your presence.
• Purchase by Zip Code –If possible, instead of focusing on age, interests and other descriptions of demographics, focus on zip code locations for at least part of your budget
• Pay-per-call Advertising – Instead of using a pay-per-click for silent leads, using pay-per-call allows a real person to answer the initial questions that a lead may have and to immediately get the potential customer to the right person who can begin creating a positive customer experience.
• Call to Action on Your Website – As striking as it sounds, the majority of websites discuss everything about their business, their products, the quality and how to reach someone for more information. What they don’t do is directly askthe customer to buy.
• Landing Page Contact Form – Presenting a contact form on your landing page is the alternative to hitting the “sold” button. The contact form allows you to keep the door open and if your landing page is good, you should capture about 20% of the visitors to your site.

The Only Statistic that Matters

Ultimately, the only statistic that matters in any online lead generation program is how many leads were converted to the sales column.

1. Trying to assess your ROI based on less than at least 500 worked leads is fools play.
2. Making a one-time assessment is tantamount to determining if an employee fits your culture after one week of employment – nonsensical! Analyse your conversions every month after reaching the 500-lead mark for at least 6-months.
3. Don’t be afraid to experiment with different platforms to see which works best for you.

For the first year, anticipating a low conversion rate of about 7% for all leads generated with the exception of click2call and pay-per-call advertising is best.