Wesley
Yuhn illustrates A pharmacy is a unique business that often finds
that bringing in new customers can mean devising pharmacy marketing
plans that are not ordinary. This is especially true when the
pharmacy is located in a location that has a lot of competition. Most
consumers are loyal to the pharmacy that they go to, thus dragging
them away from their loyalty will require some innovative thinking.
Methods
to Use for Pharmacy Marketing
Moreover
Wesley Yuhn suggest there are several methods in which a pharmacy can
use for their pharmacy marketing plan. These include:
-
Advertising
-
Offering special promotions
-
Making a name for themselves in the community
Each
method is going to help with the overall image, and could be a way to
gain more consumer interest. However, this type of pharmacy marketing
is a plan that is meant to be long term based on what Wesley Yuhn
sees from other pharmacies. Marketing techniques that promise
results overnight are usually not that the techniques that are going
to give lasting results.
Advertising
with Pharmacy Marketing
Wesley
Yuhn also suggests a pharmacy can use a variety of methods to
advertise their business. Since the pharmacy is usually only
interested in reaching the local demographic, they can utilize local
radio, television and newspaper ads to help get their name out there.
They can also utilize the routine advertising methods such as online
advertisements and the like. One innovative way that pharmacies are
reaching out is through fliers that are placed on the windshields of
vehicles at local businesses.
Special
Promotions
Wesley
Yuhn sees a consistent pattern with pharmacy marketing plans which
include special promotions to reign in new customers or by way of
patient marketing companies. For example, offering a small percentage
off for switching a new prescription, or even offering a free gift
with switching a new prescription. Consumers are interested in taking
advantage of these special promotions as it can mean money saved for
them.
Wesley
Yuhn further explains that the pharmacy needs to ensure that they can
afford to work with this option before committing to it, as they do
not want to find themselves upside down in their finances.
Building
a Reputation
Wesley
Yuhn advises building strong online reputation and local search
strategy, as this will play a big part in any pharmacy marketing
plan. Ensure that you have top notch customer service, and deal with
any complaints in a way that shows you are on the customer’s side.
This
is a process, but it is an important aspect, so always remember that
what you do is going to directly reflect onto the pharmacy. The
higher reputation the pharmacy has, the more likely consumers are
going to give the pharmacy a try and become a long term consumer.
With
any pharmacy marketing method, a pharmacy needs to ensure that they
have everything in order to accept these new customers that are going
to be coming into their business. Wesley
Yuhn & ACHDP.com provide payment processing services for a
low fee that is sure to make your financial worries subside.
They
offer credit card and check processing, with payments into your
account in as little as a day. This can ensure that your pharmacy
does not get taken advantage of with fraud or returned checks.
