According to
Nielsen Audio, a consumer research company in the US, radio reaches
out to more than 94% of the total population in the US. Moreover,
about 80% of the American adults prefer listing to radio in their
cars. So, it doesn’t matter what types of potential customers you
are targeting. Radio is believed to be a perfect medium for
advertising products and services. But, executing a radio adverting
drive requires a bit of expertise.
Wesley Yuhn
at Media Oasis group is highly confident of the importance of radio
advertising methods for a small business. For the last five years, he
has been providing a result-oriented solution for small companies,
which are on a tight budget.
There are
some key tips that you should consider before making your radio buy:
Targeting
audience group: - First of all, every radio
advertising drive should start with a clear understanding of the
target group. The marketer prepares an appealing proposal and puts it
forward to audiences in a professional way.
Wesley
Yuhn of Tampa is quite aware of the importance of a proposal while
making radio buy for an effective advertising. He targets the
audiences based on some significant points such as demographic, age,
gender, and household income.
Select
special sponsorships: - It is always
beneficial for a small-sized company to select special sponsorships
for radio advertising. Make sure the select radio station involves
specific event and it addresses your target prospects.
Learn
what you are buying: - Frequency and
cost-per-point are two main elements, which you should consider
before making media buy. Frequency refers to the average number of
the time that your potential customers listen to your message. And
cost-per-point is the proportion of the cost that you spend to reach
out to your potential customers.
Wesley Yuhn
is currently working with ACHDP LLC and Media Oasis as a chief sales
officer and a chief marketing officer respectively. According to him,
radio marketing is probably the best opportunity for small businesses
to reach out to the maximum audiences.
