No
doubt, you’ve seen apps on websites telling visitors to download
the “free app” to connect to this or that site--
with no effort. You’ll find them on e-Commerce sites, bank sites,
the electric company site and credit card sites.
Wesley
Yuhn states many webistes really believe that this is all that they
have to do to let their customers know that they can connect and use
mobile
bill pay
on their site, too.
Wrong!!!!!
If
you own an e-commerce site that is mobile-ready, it’s only the
first step to add an app for free download.
You need to do a lot
more depending on the services and products that you offer if you
actually want potential customers as well as current client’s to
use that app.
According
to “the” mobile pay guru for ACHDP.com,
WesleyYuhn,
most businesses fail to include a call-to-action on their site. He
explains that this is similar to young sales people who avoid “asking
for the sale” because they don’t want the potential customer to
feel “uncomfortable” or “feeling pushed” into the action.
Wesley
Yuhn asks if you consider every visitor to your site is a potential
lead that is in some state of readiness to purchase one or more of
your items, then you are that salesperson that needs to nudge them
into action. One of the ways to give them a little shove is to
literally invite them to download your app.
Paraphrasing
Wesley Yuhn, What Makes an Invitation Inviting?
If
you are having a birthday party for your spouse, it is unlikely that
you are going to send invitations out to people blindly.
You’re
probably going to contact them and let them know what you have in
mind, tell them that your spouse has said how much he/she likes the
potential invitee and then let them know that you would like to
include them in the invitation list. With this, you are going to wait
to see if they have any interest before you take any further action –
like sending the invite.
Wesley
Yuhn said the same is true when you have a visitor to your site. You
need to establish a relationship with that person.
For
example, on your Home Page, include an invitation to your About Us
page with something like, “I’d like to know more about you and
you can find out more about us on our About page. Come on over and
see if we share any interests.” You could even rename your about
page to “Meet Us in Mobile”.
The
about page is the singularly most often visited page on a site. You
must make it important, friendly and fun. To that end, take some
space on the page to explain why you are offering an app for
visitors. You must also explain why purchase made through the mobile
bill pay
system is guaranteed to be secure.
Explain
in detail what you have done to make it secure and what you are
willing to do if it is breached. Let the visitor know that you use an
outside clearing house to assure that their method of payment is
validated and legitimate before applied. If you don’t use an ACH
system, get one today to protect your customers.
Finally,
ask
the visitor to download you app to make shopping at your site faster,
safer and easier.
