When you’re the
little guy on the block and trying to get the attention of the the
big guys in your industry, it requires a lot of shouting and flapping
of wings.
Wesley
Yuhn states operating any small B2B business is challenging and
acquiring valuable, sales-ready leads requires a lot of ingeniuty and
gumption.
You
invest tons of work in cold calling – either by yourself or with
the aid of a sales call center. But, are you investing enough in
those things that brings potential clients to your site that make
your cold calling less icy?
Wesley
Yuhn further suggests there are several ways to grab the attention of
those in your target market industry. When
it comes to B2B
lending
sites, the content has to be important to your customers and relevant
to their needs.
WesleyYuhn goes on to say you need to start by investing in content
marketing whether you write the content or pay a content management
site to do it for you. Next, you need to find a way to track what
your visitors like and don’t like, where they go and what they
avoid and most of all what they download from your site.
How
to Judge Sales-Ready Leads
Well,
that sounds like we have the secret of the ages and an apology is in
order if you expect one single answer. There are several ways to
gauge when a click on your site is ready to make a decision and when
they are just tinkering with the idea for the first time according to
Wesley Yuhn & ACHDP.com.
As
one of the top experts in both the fields of marketing and B2B
lending,
Mr. Yuhn offers the following advice for novices:
- Start by purchasing an easy to use real-time reporting software metrics program that will enable you to find out what type of visitor you are attracting
- Create a sales-lead profile of the type of business that you wish to attract and check it against the type of traffic, finding its way to your website
- Present several types of content on your site-- including articles with statistics, charts, graphs and price comparisons
- Include reviews of your competitors as well as any reviews that you have received from people who have done business with you
- Include articles that are newsy and newsworthy about the product or services you have available, even if it is not about you specifically
- Include survey results, story articles, how to videos and human interest articles on your blog
- Include a call-to-action on every single page of your site and blog and social media
Plan
to add at least 5 articles and 5 blog posts to your site every week.
Once you have at least 15 articles in place, start your real-time
metric tracking and see which articles visitors spend the most time
with, comment on, like, share or download.
Wesley
Yuhn Tampa & Wesley Yuhn Reviews states real-time metrics will
identify each IP address and tell you who it belongs to and where
they are located. The next task is to compare the visitors that are
most active with your personal leads profile for B2B
lending
options. If you are attracting the wrong type visitor, change your
content and keep playing with it until you get the right visitor.
