Using Pay-Per-Call for B2B Business Term Loans

Google finds that more than 65% of mobile phone users call a business directly from mobile search. And it is expected to grow by 70% in the next 2 years. So, why should we not think about pay-per-call adverting methods? Is this right time to switch over to the new lead generation method? Let’s have a look at the feasibility of pay-per-click marketing for B2B businesses.

As an expert marketer, Wesley Yuhn believes that diverting audiences to a particular website doesn’t always bring qualified leads; you might draw adequate qualified leads using mobile phones or pay per call advertising. He thinks the leads generated from calls are fairly more valuable than those coming from web conversions. Pay per call is a performance based advertising drive that is similar to online PPC advertising campaign.

Instead of spending dollars on outbound marketing tactics, you should switch over to one-on-one dialogues to persuade your audiences effectively. The number of mobile phone users is growing rapidly across the globe, and Pay per call marketing is surfing its wave.

Wesley Yuhn, at Media Oasis, has successfully been providing qualified leads to small and mid-sized business lenders for the last 5 years. They are now able to give out business term loan to several small and mid-sized businesses. He owns an excellent marketing approach that he has nurtured during his professional career. At the same time, he is also associated with ACHDP LLC as a chief sales officer for the last 5 years.

Benefits of using pay-per-call advertising method:

It is one of the best result-oriented and ROI-centric digital marketing tactics that bring more numbers of qualified leads compared to web-based lead generation methods. The benefits include:

• Direct communication with prospects.
• No need to purchase additional leads.
• No upfront investment.
• High rate of conversion.
• Structured and sophisticated way to target the prospects.
• No need to pay for the ‘dirty calls’.
• Easy to identify the fraud calls.

Key to Receiving Direct Response from Your Potential Buyers

The relevance of a marketing campaign to potential customers, like other important methods to promote brands, depends on the flow of direct response to the advertising campaign. The ultimate purpose of advertising is to generate effective brand name which the buyers think of instantly when they decide to buy the relevant products or services. The expert marketers like Wesley Yuhn believe in direct response marketing to develop a measurable balance between your advertisement budget and its recognizable outcome.

Direct response marketing is a systematic tactic that lets the marketers know the performance of their products, though the prospects give instantaneous response to the brand. It is also known as a performance based marketing. Media Oasis, a renowned digital advertising company in the US, utilizes the approach to bring its clients substantial results.

The relevance of an advertisement to the prospects is meaningful for a marketer when the campaign starts getting a direct response from the potential customers. Here are some significant methods it can be successfully executed:

Reach out to only interested prospects:

Your advertising campaign can draw adequate responses from the prospects, when it is executed using well-thought-out strategy. Wesley Yuhn, as a chief marketing officer at Media Oasis, always reaches out to the prospects interested in your products and services.

Hit the chord with clear messages:

Your direct response advertisement should have a clear message. To amplify its message, you need to address those loopholes that trouble the customers.

Choose a functional medium:

The effectiveness of your marketing campaign is largely influenced by the media you select. Traditionally, marketers used to get the responses from prospects through newspapers, magazines, and radio, but it was moderately lesser effective. Presently, the marketers are utilizing TV commercials to evoke the prospects. It finds the responses quickly, if your potential customers are interested in your products.