Google finds that more than 65% of mobile phone users call a business directly from mobile search. And it is expected to grow by 70% in the next 2 years. So, why should we not think about pay-per-call adverting methods? Is this right time to switch over to the new lead generation method? Let’s have a look at the feasibility of pay-per-click marketing for B2B businesses.
As an expert marketer, Wesley Yuhn believes that diverting audiences to a particular website doesn’t always bring qualified leads; you might draw adequate qualified leads using mobile phones or pay per call advertising. He thinks the leads generated from calls are fairly more valuable than those coming from web conversions. Pay per call is a performance based advertising drive that is similar to online PPC advertising campaign.
Instead of spending dollars on outbound marketing tactics, you should switch over to one-on-one dialogues to persuade your audiences effectively. The number of mobile phone users is growing rapidly across the globe, and Pay per call marketing is surfing its wave.
Wesley Yuhn, at Media Oasis, has successfully been providing qualified leads to small and mid-sized business lenders for the last 5 years. They are now able to give out business term loan to several small and mid-sized businesses. He owns an excellent marketing approach that he has nurtured during his professional career. At the same time, he is also associated with ACHDP LLC as a chief sales officer for the last 5 years.
Benefits of using pay-per-call advertising method:
It is one of the best result-oriented and ROI-centric digital marketing tactics that bring more numbers of qualified leads compared to web-based lead generation methods. The benefits include:
- Direct communication with prospects.
- No need to purchase additional leads.
- No upfront investment.
- High rate of conversion.
- Structured and sophisticated way to target the prospects.
- No need to pay for the ‘dirty calls’.
- Easy to identify the fraud calls.
