Is
there a consistent set of practices that every member of the team
follows? Or are the rules too vague and left to the imagination of
the individual team members?
Organization
Protocols to Match Marketing Strategies
If
you are paying an agency to develop marketing strategy, it must have
been costing you a good deal of money. That said, you need those
leads in order to please your shareholders and stakeholders with
increasing bottom line.
It’s
important to establish protocols within your organization that
compliments with the rest of your marketing strategy. To that end,
your in-house practices are as much a part of your marketing scheme
as the Inbound Radio ads and Click2Call mobile advertising that
brings in potential customers to your door.
Curiously, WesleyYuhn,
the medical marketing guru of the 21st
Century, reminds us that protocols for handling leads are very
similar to the techniques that are used to market products.
Reaching
the Right Audience
Techniques
to collect diabetic
medical leads
begin with targeting the right audience for your product and
streamlining the delivery method that your company is using. Pushing
a lead to the right department requires the directing operator to be
in the know of the interest level of the caller. Only then he will be
able to direct it to the rep with the appropriate skill levels to
handle the call.
Reaching
Out to Potential Customers
Just
as your enterprise reaches out to potential customers through Inbound
Radio advertising and Social Media posts, your sales teams and
customer service reps should also be reaching out to your current and
potential customers through email responses, Facebook conversations
and, twitter feeds.
Your
team leaders, department managers and administrative staff will also
need to reach out to the medical community as well as interested
patients with free webinars, video newsletters with updates and case
study results from time to time, as part of your email marketing
plan.
Utilizing
Enticements to Attract Leads
The
“buy one get one free” advertising technique is still being used
by many companies, only because it works; “Free” is the operative
word in both getting customers to try your product, opening the door
to customer loyalty.
Don’t
Forget a Call to Action
Just
as much content fails to include a call to action, many sales people
try to avoid asking for the order. It boggles the mind in both
instances but asking someone to buy your product is a difficult
proposition, even for the experienced sales person.
You
must always remember that the “rejection” part of sales helps you
in overcoming the fear of failing the company. As the leader of your
enterprise, you must think of awarding each department that increases
their call to action requests with a team hat proclaiming their
victory.
Finally
In
a nutshell, you must follow the rules that you institute in your
business. Who knows, maybe your employees will reward you with a
victory hat of your own down the line.
