Committing to Protocols for Inbound Marketing Leads

 

What happens in your company when a lead is presented to your sales production team?

Is there a consistent set of practices that every member of the team follows? Or are the rules too vague and left to the imagination of the individual team members? 

 

Organization Protocols to Match Marketing Strategies 

 

If you are paying an agency to develop marketing strategy, it must have been costing you a good deal of money. That said, you need those leads in order to please your shareholders and stakeholders with increasing bottom line. 

 

It’s important to establish protocols within your organization that compliments with the rest of your marketing strategy. To that end, your in-house practices are as much a part of your marketing scheme as the Inbound Radio ads and Click2Call mobile advertising that brings in potential customers to your door.

Curiously, WesleyYuhn, the medical marketing guru of the 21^st Century, reminds us that protocols for handling leads are very similar to the techniques that are used to market products. 

 

Reaching the Right Audience

Techniques to collect diabetic medical leads begin with targeting the right audience for your product and streamlining the delivery method that your company is using. Pushing a lead to the right department requires the directing operator to be in the know of the interest level of the caller. Only then he will be able to direct it to the rep with the appropriate skill levels to handle the call. 

 

Reaching Out to Potential Customers 

 

Just as your enterprise reaches out to potential customers through Inbound Radio advertising and Social Media posts, your sales teams and customer service reps should also be reaching out to your current and potential customers through email responses, Facebook conversations and, twitter feeds. 

 

Your team leaders, department managers and administrative staff will also need to reach out to the medical community as well as interested patients with free webinars, video newsletters with updates and case study results from time to time, as part of your email marketing plan. 

 

Utilizing Enticements to Attract Leads

The “buy one get one free” advertising technique is still being used by many companies, only because it works; “Free” is the operative word in both getting customers to try your product, opening the door to customer loyalty. 

 

Don’t Forget a Call to Action

Just as much content fails to include a call to action, many sales people try to avoid asking for the order. It boggles the mind in both instances but asking someone to buy your product is a difficult proposition, even for the experienced sales person. 

 

You must always remember that the “rejection” part of sales helps you in overcoming the fear of failing the company. As the leader of your enterprise, you must think of awarding each department that increases their call to action requests with a team hat proclaiming their victory. 

 

Finally 

 

In a nutshell, you must follow the rules that you institute in your business. Who knows, maybe your employees will reward you with a victory hat of your own down the line.