Manners and Modes for Pain Cream Lead Collection

As with all methods of collecting leads for any product, service or industry the manners chosen and the modes of implementing service can make the difference between great ROI or holding onto your business by a thread.

Manners are often also indicative of the attitude with which you approach every lead that is sent your way. You never know if that one rude contact who seems to be just another ‘looky-loo’ trying to steal your techniques or using you to gain ideas on how to market their own product turns out to be that dream client that every company is hoping to land.

“The best lead generation team in the world can only direct qualified traffic your way. Implementing your best sales techniques to convert a lead into a buyer at some level is the responsibility of your staff and your guidelines,” commented WesleyYuhn of Media Oasis at a recent engagement.

Identify Your Audience 

 

When it comes to type of leads, you need to start by deciding if you are looking for individuals who are seeking to purchase the product or if you are seeking retail outlets to order the product by the case. For example, manufacturers may be seeking end-users as well as middlemen for their product.

While that seems so obvious, you’d be surprised how many marketing strategies put this at the middle or end of any discussion. 

 

Creating Content that Responds to Audience Needs

Inbound marketing is based on the premise that “Content is King” and while that may be true, you need to determine what your King’s purpose is going to be.

• Pain cream leads at the manufacturing level may want to know more about the individual ingredients in the product, how each works separately and how they work together.

• At the individual customer level, the greatest need is to know if there are case studies to indicate that the product has side effects when used in combination with other products or medications.

• In order for the middle man to be effective, he/she needs to have access to information that is accurate and answers all the questions.

Aligning your content to meet those needs is imperative to establishing authority and trust. 

 

Channels for Lead Generation

For starters, affiliate marketing is one of the most successful modes in terms of collecting leads; it’s the initial financial investment to kick-starting an unknown brand of pain cream. This must be supported with other inbound marketing strategies--including an abundance of articles on websites, blog posts that inspire interaction, Facebook pages that starts conversations instead of offering lectures and videos to show how the product works. 

 

Another excellent mode of advertising pain creams to the general public is Pay per Call. The people that you can reach through this ad medium could include owners of pharmacies, small independent shops at the beach and people who would like to become an affiliate for your work when they know it works. 

 

Don’t Forget a Call to Action

It’s surprising how many content agencies ignore the importance of including some type of call to action; whether it’s a blatant “call for information” statement or a subtle reference to your company or product call to action could turn an interested customer into a sale