Bringing Home the Bacon with Merchant Cash Advance Lead Generation

Without good, quality leads no company can make a sale and while every businessman knows that this is a requirement to creating a stable business, most think that “viable leads” translate to “instantaneous sales”.

Merchant cash advance leads are no different than other leads that are generated to increase business. No matter where or how you obtain a lead, you still have to work to get that customer to try your service or product. 

 

Can You Generate Enough Leads Without Buying Some?

Wesley Yuhn & ACHDP have client experiences that say generating sufficient leads to keep a business growing at the rate necessary to sustain it cannot be done by traditional methods. Cold calling and networking only goes so far. 

 

Previous methods used in conjunction with social media and website data gathering cannot predict the viability of any given potential lead. Buying leads that are considered quality is the only method left.

Defining what “lead” means is important before you decide to purchase some. You should look for leads that have shown some tangible interest in your particular product or service for more than a month.

This would put the potential customer somewhere along the “ready to decide” line. 

 

As any salesman would tell you, you throw enough dung at the wall and some will stick – and some won’t. Not every viable lead ends up doing business with “you”; some will go to your competition and some will be absolute duds in the end for the industry at large. 

 

Which Has the Highest ROI: Advertising or Purchased Leads? 

 

One comment that is heard by all merchant cash advance lead generation firms is from businessmen who are disappointed with the results they had last time they purchased leads swear they “will never buy leads again”.

Curiously, these same businessmen are the first to allocate exorbitant percentages of their budgets to advertising in traditional mainstream media and dribble some of the budget into internet marketing streams.

So, which has the best ROI? Actually, viable purchased leads result in 42% - 48% of confirmed contracts within a year. 

 

What Methods Are Used to Acquire Leads?

There are several methods used to gather quality leads. 

 

These are methods that you can do on your own but for those who wish to save time, purchasing merchant cash advance leads is the best option only because the big data collection is already in place with proper analysts on site.

• Email Marketing – Data is collected from direct email campaigns according by industry 
• Call center marketing – Operators initiate calls to those merchants who have suggested an interest in the specific industry--either by surveys or email queries—verifying the interest 
• PPC campaigns – using big data methodologies, pay-per-click campaigns are scoured and data assembled that indicate specific interests over more than a month’s time period 
• Referrals – gathering referrals from within specific networks that are applicable to specific industries and call center verification of interest as a follow-up

Merchant cash advance leads are collections of small businesses that have already applied for or have an interest in cash advances to get them through a temporary rough spot-- either for operating costs or inventory purchases. Finding the company that best suits your target demographic is what the best lead generation teams do.