Wesley Yuhn - Effective Pharmacy Marketing

 

Wesley Yuhn illustrates A pharmacy is a unique business that often finds that bringing in new customers can mean devising pharmacy marketing plans that are not ordinary. This is especially true when the pharmacy is located in a location that has a lot of competition. Most consumers are loyal to the pharmacy that they go to, thus dragging them away from their loyalty will require some innovative thinking.

Methods to Use for Pharmacy Marketing

Moreover Wesley Yuhn suggest there are several methods in which a pharmacy can use for their pharmacy marketing plan. These include:

- Advertising

- Offering special promotions

- Making a name for themselves in the community

Each method is going to help with the overall image, and could be a way to gain more consumer interest. However, this type of pharmacy marketing is a plan that is meant to be long term based on what Wesley Yuhn sees from other pharmacies. Marketing techniques that promise results overnight are usually not that the techniques that are going to give lasting results. 

 

Advertising with Pharmacy Marketing

Wesley Yuhn also suggests a pharmacy can use a variety of methods to advertise their business. Since the pharmacy is usually only interested in reaching the local demographic, they can utilize local radio, television and newspaper ads to help get their name out there. They can also utilize the routine advertising methods such as online advertisements and the like. One innovative way that pharmacies are reaching out is through fliers that are placed on the windshields of vehicles at local businesses. 

 

Special Promotions

Wesley Yuhn sees a consistent pattern with pharmacy marketing plans which include special promotions to reign in new customers or by way of patient marketing companies. For example, offering a small percentage off for switching a new prescription, or even offering a free gift with switching a new prescription. Consumers are interested in taking advantage of these special promotions as it can mean money saved for them.

Wesley Yuhn further explains that the pharmacy needs to ensure that they can afford to work with this option before committing to it, as they do not want to find themselves upside down in their finances.

Building a Reputation

 

Wesley Yuhn advises building strong online reputation and local search strategy, as this will play a big part in any pharmacy marketing plan. Ensure that you have top notch customer service, and deal with any complaints in a way that shows you are on the customer’s side.

 

This is a process, but it is an important aspect, so always remember that what you do is going to directly reflect onto the pharmacy. The higher reputation the pharmacy has, the more likely consumers are going to give the pharmacy a try and become a long term consumer.

With any pharmacy marketing method, a pharmacy needs to ensure that they have everything in order to accept these new customers that are going to be coming into their business. Wesley Yuhn & ACHDP.com provide payment processing services for a low fee that is sure to make your financial worries subside. 

They offer credit card and check processing, with payments into your account in as little as a day. This can ensure that your pharmacy does not get taken advantage of with fraud or returned checks.