The Enthusiasm Over Inbound Marketing

In case you’ve missed it, marketing geniuses are now touting the value and benefits of inbound marketing, adding that outbound marketing is now a waste of time.

Everywhere you look for tips on how to generate more traffic and convert visitors into buyers, you’ll find a self-proclaimed expert – who may or may not actually have credentials as one – discussing all the advantages of this marketing strategy.

Before going any further, it is important to know that those who have been in the virtual marketing business for more than five years have been using each of these techniques for every customer’s website all along. The grown up marketers call it – da-dah! “Online marketing”.

The Change in Marketing

There are two elements to marketing your website and they can be differentiated by using the terms “inbound” and “outbound”. In the first, you attract people to your site and they become interested, sign up for a weekly newsletter or email notification and provide customers with an extraordinary experience that makes them want to return often.

In the latter, you are engaging those who signed up for your newsletter or purchased one of your products or services by reaching out to them by email, information about your latest blog post or article that may interest them and send notices of seminars, webinars or special sales.

There has been a change in the way that all marketing is approached now. Whether the changes have occurred because the consumer is wise to the “I am great” strategy where businesses tell you all about their mission, what they do and what they offer or because some smart marketer suddenly realized that people are by nature ego-centric, no one claims to know.

Wesley Yuhn suggests adding strategies that are not used quite as much at a particular time as a method of keeping your website unique. In addition, as CSO of ACH Direct Processing, Mr. Yuhn has discovered that sites offering lending experiences are often faced with growing mistrust because they have failed to do enough to establish trust with consumers.

Using Inbound Marketing to Build Trust

Generating trust is a major purpose when developing an inbound strategy. It’s important that every article amplifies your company image and is related to your products and services.

To do this, you must:

• Have a blog and post at least twice a week to it
• Join Facebook, LinkedIn, Twitter and Google+ posting to each of these once a day
• Be ready to answer questions when asked on your social accounts, share interesting comments, resolve any problems that arise immediately and post that resolution under the complaint instantly and retweet tidbits as they come in
• If you are a one person operation, hire writers or content marketing companies to handle all the writing and posting instead of driving yourself crazy

Today, instead of talking about how wise your business is, you now have to figure out what makes your customers special. But, that is not enough any longer, either.

In one of Wesley Yuhn reviews of websites that are utilizing only the inbound strategy, he noted that just getting people to your website is not enough to call that a “potential” customer or “potential” lead. As the CEO of Media Oasis, he has had the opportunity to discover flaws in many business websites.

Top Five Facts about Online Lead Generation

Have you come across articles spewing promises of exceptional conversion with online lead generation techniques? Well, if you have tried any of those easy ways to convert visitors into leads, then you already know how tough the market can be. 

Here at the top 5 facts that you should understand and be prepared to learn in terms of generating leads online.

Fact #1: There Are No Easy Ways 

 

One of the best marketers at generating leads and converting them into loyal customers is WesleyYuhn of Tampa. He’s been in online sales and marketing as well as content creation for a long time--- and his success speaks to his proficiency. According to him, the majority of websites average a conversion rate of 2 -3.5% and the main reason is because most sites start pitching products instead of building interest, creating trust and then, trade these commodities for email leads. 

 

Fact #2: There Are No Guarantees 

 

Promises of guaranteed conversion rate increases are always false. Every business has its own peculiarities and needs meaning that your business has to use an approach that is appropriate for that industry, brand and targeted demographic. 

 

Fact #3: Content Is More than a King – It’s Your Only Power 

 

No matter how fantastic your content is – and content is the power of any website –unless it is valuable to those who can afford to buy your product or service, it is useless for online lead generation. 

 

That doesn’t mean that you should present dull or monotonous content that can be found anywhere with a simple search. You need to know who your potential customer is and what they are more likely to be interested in reading. 

 

Recently, a company called Media Oasis discussed lead generation for debt settlement services. In the discourse, it was pointed out that college students, unmarried males under 35 and teenagers are not the demographic for that type of service. 

 

In spite of that obvious statistic, an example website’s content illustrated their services chatting about charges for Xbox, buying rounds of drinks for the guys and using charge cards instead of cash for text books. The content was misdirected. 

 

Fact #4: Ask for Email Addresses at the End of an Article

If your visitors are not reading an entire article, what makes you think that they’ll want you to send them a newsletter or notice of sales? When people go to a site, they either are interested in the title of an article and think they may want to read it or they are looking for something and scan your site quickly to see if you have it. 

 

When an email sign-up form pops up and blocks the content that drew them to your site before they even get to read it - they leave - not give you their email. 

 

You haven’t earned the right to ask for their email address yet. 

 

Fact #5: Learn How to Do Email Marketing 

 

One of the most effective methods of marketing is email marketing. The reason that it is not on the top of marketing agents lists is because it is difficult to do and do well. But, once you learn how, your ROI will grow to that magic 28% in the first year and continue to grow every month after that.

How to Generate Qualified Leads for Revenue Based Financing

Providing Funding Options When Banks Won’t Lend. B2B Lending, Merchant Cash Advance & Revenue Based Financing has started to gain huge popularity and upward mobility with small businesses. 

Traditional bank financing offers the promise of longer prepayment terms and potential for lowered costs, but banks have made it practically impossible for small businesses to qualify. Obtaining a traditional small business loan from any bank is almost impossible and / or out of reach for most small business owners. Regardless if you have perfect credit, you are required to personally guarantee the loan.

Further the bank loan application, approval and funding process is very slow and bottlenecked, its burdensome, with requirements for extensive financial records. With results delays, reduced cash -flow and uncertainty lead to missed opportunities for your business. ACHDP LLLC DBA ACHDP.com understand that a healthy business needs to be cash flow positive & nimble, and with quick access to capital. When opportunity knows your business needs to be ready!

Some of the additional advantages:

• Minimal paperwork
• Pre-approval in minutes
• No personal collateral
• Available to many small businesses
• Receive funding in day
• Flexible repayment terms

Wesley Yuhn, serving as Chief Sales Officer for ACHDP.com & CMO for MediaOasis.co, both companies are more aligned to address the needs of small business owners further and have joined forces to help bridge the gap between small business owners by matching business owners with large network of exclusive lenders.

Wesley Yuhn also has also played a significant role in the mortgage banking industry by serving as the Senior Vice-President of Sales & Marketing for national mortgage company, from executing corporate marketing strategies / online lender network, in addition to directly overseeing 23 brick & mortar branch locations, to the executive requirement and sales management of roughly 4,000 virtual loan officers within 18 state territory, including a 40 seat call center. 

Please contact sales@achdp.com or visit www.achdp.com for a free consult today!

How Using Effective Social Media & Lead Generation Strategies Bring More Eye Balls

What are some of the marketing strategies being used today by most companies for generating brand awareness, new online customers, inbound calls, increased revenue or new logos development? 

What’s the online buzz about your company? As viral marketing strategies have gone mainstream, you may have fallen out of the boat. At ACHDP.com & MediaOasis.co, we’ll manage your online reputation like it was our own, including all aspects of your online / offline lead generation & Social Media campaigns i.e. Twitter, Facebook, Linkedin, SERM, ORM, SEO, blogging and TONS more—we’ll help you motivate, inspire and get noticed quickly.

Why Choose Wesley Yuhn and his team? That’s a great question that demands a great answer, so we’ll get straight to the point. First, we believe in only the finest service, relentless dedication, integrity, collaborative approach, and long term partnerships that begin with each new client relationship. From there, we pride ourselves on delivering high-quality customer retention and ambitious marketing formulas with flawless campaign execution. Finally, we know you’ll love the quantifiable success we bring your company—from maximized ROI to revenue boosts.

With several decades of collective direct marketing experience, Wesley Yuhn and his teams over at ACHDP.com & MediaOasis.co are committed to harnessing the new online media environment, promoting your brand and providing clients—big or small—with affordable, integrated marketing solutions that hit the mark.

For the last 5 years, Wesley Yuhn has been actively involved with driving top-line revenue for MediaOasis.co as a Chief Marketing Officer / CMO, while also serving as the Chief Sales Officer for ACHDP LLC dba ACHDP.com. As Chief Sales Officer his primary responsibility is in sales leadership / sales operations, including overseeing call center and inside sales force. Some of ACHDP’s offerings include Merchant Cash Advance Leads, ACH, Check 21, Debit / Credit Card Processing, CRM, e-commerce, Customized Shopping Carts, Risk Management, Open Source Gateways, Online Verification Software, and much more. 

Please contact sales@achdp.com or visit www.mediaoasis.co for a free consultation today!

Check if Your Advertising Campaign is Grossly Effective

John Wanamaker, a pioneer in marketing and advertising, quotes “I know that half of my advertising is wasted. I just don’t know which half.” 

 

The maxim reflects the reality that is dominant in today’s marketing domain. Most of the marketing professionals in the US don’t know which part of their marketing strategy is wasted completely. But Wesley Yuhn has a number of advanced and result-oriented strategy that do not go unused. Wesley Yuhn’s affiliate marketing strategies, especially inbound marketing and radio advertising have become the most effective tools which help B2B and B2C companies to reach out maximum people easily.

In the last 16 years, Mr. Yuhn has developed a deep understanding of the marketing and sales domains, which, in turn, make him know the trends of today’s marketplace. Currently, he is working with Media Oasis group and ACHDP LLC as a Chief marketing officer and Chief Sales Officer respectively. As a marketing professional, he is responsible for creating effective brand awareness and targeting more numbers of potential buyers through his result-oriented strategies such as pay-per-call, call center, Pandora, direct mail marketing, inbound marketing, TV advertising, Media buying, and many more.

Through the radio advertising campaign, Wesley Yuhn works closely with his clients to identify their target demographic. It helps him in designing a very accurate policy on how to reach out to the potential consumers over the airwaves. Based on your requirements and products’ categories, Mr. Yuhn provides the most suitable content for the radio advertising. In addition, Mr. Yuhn does also help you to minimize the cost of adverting campaign through his continual supervision over the ongoing advertising campaign. 

 

Considering the positive Wesley Yuhn reviews, it is undoubtedly true that a number of business owners have added millions of dollars to their top-line revenues using his extraordinary marketing and sales acumen. 

 

So, if your conventional marketing drive is not working as expected, then don’t waste your time and dollars on the unproductive campaign. Just trust on Wesley Yuhn and his team to reach your targeted business.

How To Leverage ACHDP’s Payment Processing Software For Keeping Credit/Debit Card Transactions Safe and Secure

With the emergent viability of POS and EPOS in several industries, it’s the responsibility of every business owner to adhere to constant security threats both businesses and customers face making online purchases using their debit / credit cards or smartphones. 

 

Tech savvy cons are continuously finding new methods to gain information or hack online merchants / shopping carts which involve online gateways & payment processing software. Having said that ACHDP LLC takes pride in offering customers PCI compliant solutions including point-of-sale hardware and customizable software to prevent such attacks. 

 

ACHDP’s software application is completely compatible with all major cards: Visa, MasterCard, American Express, Discover, remote deposit capture and most mobile payment software. With the right gateway, high-speed connection and wireless system, our software solutions provides the most PCI compliant interface for processing electronic payments for any sized business.

About ACHDP LLC, ACHDP is a venture-funded company that provides value-added payment processing company based in Tampa, FL., which services businesses in all 50 states. Wesley Yuhn, who lives in Tampa, is currently associated with ACHDP as the Chief Sales Officer.

In order to provide maximum convenience to merchants and buyers, ACHDP.com provides additional value-added payment processing products like:

• Express Lane Plus: It is an integrated cash register system that keeps your transaction completely safe.
• Rewards: ACHDP understands the merchant / customer buying process, by bringing a full-fledged reward program to allure more buyers to a particular POS terminal.
• SPOT: It is a low-cost payment processing application that provides flexibility to both merchant and consumer by allowing or accepting all types of e-payments from any internet-ready personal computer, laptop or mobile device.
• SPREE: is purposed to amplify sales by offering gift coupons to the buyers.
• Charge Anywhere: ACHDP’s Charge Anywhere allows buyers to make payments using their credit cards directly from QuickBooks software.
• Payware Mobile: It is an especially designed application that helps the consumers use their iPhone as a secure credit card processing terminal.

Wesley Yuhn & ACHDP continue to deliver cutting-edge solutions while delivering cost-effective, more importantly secure online payment processing services. Please contact sales@achdp.com or visit www.achdp.com for a free quote today!

How Are Wesley Yuhn’s Online Marketing Strategies Effective?

Executing the right online marketing strategy is a collaborative approach which involves lot’s of white boarding, understanding the dynamics behind the creative design, customer call-to-action, customer acquisition, customer retention, brand awareness, margins and re-marketing process. 

 

Given Wesley Yuhn’s 16+ years of industry experience, 9 of those years of experience as a “ Growth Hacker ”, which are directly correlated to driving new logos & top-line company revenue by way of affiliate marketing, online lead generation, direct response marketing, performance based & inbound marketing, media buying, offline marketing & social media for several clients.

Online marketing is a strategy using interactive, direct or digital marketing i.e. targeted marketing solutions that result in actionable sales opportunities, effective customer acquisition, increased market share and top line revenue. 

 

From premium lead generation and lead aggregation, to inspired social networking campaigns, these proven strategies help clients promote brand awareness and product offerings through targeted lead generation campaigns, web sites, affiliate marketing, media buying, and aggressive marketing solutions.an interactive web-based campaign that offers huge opportunities to the marketers to reach out to prospective buyers at large. The best advantage of such campaigns is to utilize the resources at the lowest possible cost so as to maximize ROI and to advance sales figures. The tool is also used to widen the market share by encompassing more buyers. 

 

Aside from online marketing, he also serves as the Chief Sales Officer for a sizable electronic payment processing company for offering ACH, Check 21, debit / credit card processing, loyalty marketing, Merchant Cash Advance Marketing and verification services.

Currently, Mr. Wesley Yuhn has been working with ACHDP LLC and Media Oasis group for last 5 years. At ACHDP.com, he is responsible for enhancing the sales process, delivering cutting-edge technology and customizable solutions to small business, online retailers, storefront retailers, mid-market and enterprise clients. 

 

At Media Oasis or MediaOasis.co, he serves as the Chief Marketing Officer, which services both sub-prime & prime B2B and B2C verticals, with immediate plans of building out new pay-per-call & radio ad network during Q4 2014