Have
you come across articles spewing promises of exceptional conversion
with online
lead generation
techniques? Well, if you have tried any of those easy ways to
convert visitors into leads, then you already know how tough the
market can be.
Here
at the top 5 facts that you should understand and be prepared to
learn in terms of generating leads online.
Fact
#1: There Are No Easy Ways
One
of the best marketers at generating leads and converting them into
loyal customers is WesleyYuhn of Tampa.
He’s been in online sales and marketing as well as content
creation for a long time--- and his success speaks to his
proficiency. According to him, the majority of websites average a
conversion rate of 2 -3.5% and the main reason is because most sites
start pitching products instead of building interest, creating trust
and then, trade these commodities for email leads.
Fact
#2: There Are No Guarantees
Promises
of guaranteed conversion rate increases are always false. Every
business has its own peculiarities and needs meaning that your
business has to use an approach that is appropriate for that
industry, brand and targeted demographic.
Fact
#3: Content Is More than a King – It’s Your Only Power
No
matter how fantastic your content is – and content is the power of
any website –unless it is valuable to those who can afford to buy
your product or service, it is useless for online
lead generation.
That
doesn’t mean that you should present dull or monotonous content
that can be found anywhere with a simple search. You need to know who
your potential customer is and what they are more likely to be
interested in reading.
Recently,
a company called Media
Oasis
discussed lead generation for debt settlement services. In the
discourse, it was pointed out that college students, unmarried males
under 35 and teenagers are not the demographic for that type of
service.
In
spite of that obvious statistic, an example website’s content
illustrated their services chatting about charges for Xbox, buying
rounds of drinks for the guys and using charge cards instead of cash
for text books. The content was misdirected.
Fact
#4: Ask for Email Addresses at the End of an Article
If
your visitors are not reading an entire article, what makes you think
that they’ll want you to send them a newsletter or notice of sales?
When people go to a site, they either are interested in the title of
an article and think they may want to read it or they are looking for
something and scan your site quickly to see if you have it.
When
an email sign-up form pops up and blocks the content that drew them
to your site before they even get to read it - they leave - not give
you their email.
You
haven’t earned the right to ask for their email address yet.
Fact
#5: Learn How to Do Email Marketing
One
of the most effective methods of marketing is email
marketing.
The reason that it is not on the top of marketing agents lists is
because it is difficult to do and do well. But, once you learn how,
your ROI will grow to that magic 28% in the first year and continue
to grow every month after that.
