Recurring Billing for Non-Profits Pays Well

The non-profit business in the U.S. is one of the leading industries world-wide. With the economic difficulties that countries around the globe have been attempting to balance since 2008, the need for assistance in many areas of what would otherwise be handled by government agencies is more necessary than any time since the Great Depression. 

 

If you have seen any of the non-profit ads on television suggesting that “for only $19 a month” you can help this or that charity, then you already know that billing a set monthly amount has proven successful for many different types of NPOs. 

 

Using a recurring billing software program that allows your donors the option of donating smaller but more consistent amounts lets you know how much money your non-profit can budget for different purposes. 

 

Target Your Donors by Age

Wesley Yuhn,one of the most experienced marketers in the world for private, public and non-profit enterprises suggests targeting donors by age groups rather than by other demographic data. Normally, this is not the best concept for finding the right marketing technique but there is a method to the madness he recommends. 

 

Baby Boomers – born 1946 to 1964

Baby Boomers are the most generous donors right now--- coughing up 43% of all donations to non-profits. They need few incentives beyond knowing what wrong needs righting. They have the most amount of disposable cash to spread around and feel an obligation to help those less fortunate. 

 

Even those who may have retired are still working and bringing in extra money. They were raised by parents and grandparents who inspired them to give back to society as a whole. 

 

Matures – born earlier than 1945

To most of the people in the U.S. being born between 1940 and 1945 still places them in the Baby Boomer category, but non-profits have decided that anyone born before the end of WWII is not a Boomer at all. 

 

While those in this age group actually give more per donation, they are targeted less because fewer are in a position to give. Yet, statistics show that of 88% those that do make charitable contributions donate to 6.2 different groups. 

 

Gen X – born 1965 to 1980

Gen X-ers are the children of the Boomers and the majority have better educations, careers that are lucrative and fewer children by choice. That said, out of the total number of donors for all non-profits they only represent 20% of those giving, slightly more than half support an average of 3.9 different organizations. 

 

Gen Y – born 1981 to 1995

Primarily because these are the teenagers and recent college graduates of the nation, they are the lowest percentage of donors in the sector. None-the-less, 60% of those that do make donations support at least 3 different charities. 

 

Most of this group is either working in a low-paying, part time position since the economic disaster of 2008 or are overwhelmed with college loan payments and young families. Still, their hearts are open to supporting the needs of others. 

 

The Boomers, Gen X-ers and Gen Y-ers are all quite technology savvy and accustomed to making recurring payments through secured online sites. Providing this option for your NPO right now will be the determining factor for how much you can do for those you represent.

Is There an Art to E-Commerce?

 

According to scientists, some of us are left-brain oriented and some right-brain oriented. One part is credited with creative activity while the other is responsible for logical activity. Additionally, each of us is either more one side than the other which accounts for engineers and artists developing answers to the same problem, in completely different manners. 

 

According to Wesley Yuhn at Media Oasis, ever since Google launched Hummingbird, the directive to use more creative content has taken to the forefront for ranking and listing purposes. Does this mean that your logical methodology of describing products and services on your e-commerce site will suffer and if so, is there an art to structuring your site without starting from scratch? 

 

The Answer to a Better E-commerce Site

Wesley Yuhn states you don’t have to start over from the beginning, but rather start creating replacement pages and adding pages that you have not previously used.

• Rewrite and update your “about us” page first making it more interesting to read--ending with a call-to-action to download your website app, sign up for emails when specific products go on sale or for notices of eBooks that explain in full detail the way that some of your products are helping others.
• Second, rewrite your “Home Page” to reflect that you are going to be taking random surveys over the next year and would like customers to volunteer to answer them, explain in a story scheme what some of your newer products do and why you are offering them.
• Finally, add blog articles that relate to some of your items – try to avoid the “how to” type and go for more of a creative article that is just fun or silly and is not a sales pitch. For example, Wesley Yuhn suggests, if you sell Diabetic Prescription Vitamin Supplements such as “Zinc”, write an article that goes something like “Z is for zebras who don’t have diabetes”, “I is for Island where you could live if you didn’t need meds”, ect.
• If you tend to be the more logical person, you can always employ a creative type to write articles, advertising and videos about your products.
• Know your target market. If your business mainly caters to local customers, focus your marketing on the zip code or area code of your business. Next, address your articles to things that people in your area are interested in and that simultaneously relate in some way to one of your products or services.
• Using every form of media available is not necessarily the right answer. You can still pick and choose. That said, you should use photographs, articles, mobile apps, click2call advertising on mobile, emails and blogs at the minimum. If you have a national or international product market, using Facebook, LinkedIn, Twitter and Pinterest are all assets worth considering.

Per Wesley Yuhn Tampa, Florida, if your advertising budget is limited because of the size of your business, advertise during the down times in your sales stats. For example, for vacation homes at the beach, advertising in the winter – especially at holidays – offering discount rates for those who book before Christmas is a great way to secure bookings for the summer. 

 

Push it out as a great present for Christmas or Chanukah and extend the booking dates to February or March instead of just the summer. 

 

If there is an art to e-commerce, it’s in the way that you adjust to the most popular ways of accessing sites today instead of getting stuck in a comfortable, but unproductive, method.

How Do You Stimulate Diabetic Medical Supply Leads?

If you wanted to know how to properly shine shoes, you’d go ask a shoe shine man and if you want to know how to stimulate diabetic medical supply leads already generated into doing business with you, you’d go to someone that has success in the field.

That’s what we did.

We asked Wesley Yuhn & Media Oasis for fresh ideas to help sales people get in the door with diabetic medical supplies.

These are some of the more innovative ideas that Wesley Yuhn advanced:

1. Wesley Yuhn – Start by thinking of your “potential” customer as Your Customer – assume that you are going to make him your customer before the conversation begins and speak to him as if he is already your customer. This removes the pressure for you to convince him and let’s both of you communicate honestly.
2. Wesley Yuhn – Listen to what your customer is saying. It cannot be said often enough or loudly enough. Sales people have a tendency to talk too much and listen only to what they intend to say, missing in the process what the customer is saying completely.
3. Wesley Yuhn – Solve your customers’ problems instead of trying to talk him/her into something that is unwanted. Selling is more about finding solutions than in shoving products or services down someone’s throat.
4. Wesley Yuhn – Believe in your ability to connect with your customer in a respectful way rather than believing in a product that you think is overpriced or outmoded. You don’t need to believe in a product or service if it is not of high quality or cannot be afforded by the commoners. Some outmoded products are actually preferable for any number of reasons by some customers.
5. Wesley Yuhn – If you hear your customer say something like “We’re thinking of switching to product x. What’s your price for it?” Instead of hearing “how much is it” focus on the “thinking of switching” part of his sentence and find out why he wants to switch first.

• Wesley Yuhn – Clients do not switch products unless they are unhappy about something.
• Wesley Yuhn – If you know what is wrong with the one they are being currently used, you need to find one that solves the problem and stays as close to the price as what they are purchasing now

6. Wesley Yuhn – If your customer states that the problem is that he is not getting a high-enough kickback from the current sales person, thank him and hang up. You are in the business of making money for yourself and your company– not for giving it away. That type of customer is the most undesirable and at the first sign that you won’t give him a better discount, he’ll be on the phone to your boss spilling your guts all over the place.
7. Wesley Yuhn – Discipline yourself to allotting a certain amount of time for each call you make to the customer – whether in person or on the phone. If you take more than 20 – 25 minutes, you are taking him/her away from their own business unnecessarily. If you spend less than 20 minutes, you are not providing enough time to develop a solid business relationship. Your focus should be on understanding their problems and then solving them to the best of your abilities.

Diabetic medical supply leads are just like any other leads that you need to follow up on and as long as you do them with the customer as the first priority, you’re conversion rate will grow.

The Power of Click2Call Advertising for Your Business

 

Wesley Yuhn states, It’s a fact that mobile e-commerce, now being called m-commerce is the fastest growing segment of any purchasing options, both online and offline. 

 

And, with Christmas & Chanukah on the horizon, adding click2call advertising into your marketing budget right now can bring you the sales and recognition that will put you in the black for the year. 

 

But, there is more to click2call than just sales – not that increased sales is trivia by any means. 

 

Wesley Yuhn goes on to say it’s about creating customer loyalty and growing your company for the year to come. That’s where using the power of click2call advertising allows you to outdo your competition.

 

As an example, let’s say that you have a store that sells Diabetic Prescription Vitamin Supplements. Your physical store is located in North Carolina. One of your regular customers with a prescription goes to sees his father in Florida and his father get sick. 

 

Wesley Yuhn suggests your customer has to stay longer than he intended and runs out of his medicine and doesn’t have a doctor in Florida that is willing to prescribe it without extensive testing that his own doctor already completed. Because you invited him to download your click2call self-service app, he can call you and have his script transferred or filled and mailed overnight. 

 

This is when the ability to perform a real service on two accounts: 1. He can call at the touch of a finger and 2. He saves a huge expense for new tests and doctor fees. 

 

The next time that someone at work or when out to dinner asks him if he knows a good pharmacy, who do you think he is going to recommend with high praise? And, don’t think he’s not going to tell everyone about how easy you made it for him to get his medicine while in Florida. 

 

WesleyYuhn of Tampa has more experience in online marketing techniques and strategies than most people and stresses that the power of click2call is that it sees more immediate results in leads and conversion rates than any other form of advertising right now. 

 

Not only is click2call advertising a great tool for generating customer loyalty, it is a fast way to target local consumers that are in the neighborhood and need services. 

 

Because click2call can be targeted to specific localities by zip code or area code, if you repair shoes, offer farm fresh vegetables at the end of your street, have an out-of-the-way antique store on a country road or own a barbershop, you can still use this marketing device in the form of a link that will allow them to call you for directions, find out if you have a particular item or ask you what time you close. 

 

Click2call advertising allows you to speak to your callers immediately and help them to decide that they want to do business with you. If you have a business that is geared strictly to the local community, this is the year to invest in mobile marketing that targets your local area.

Invite Your Customers to Use Mobile Bill Pay

 

No doubt, you’ve seen apps on websites telling visitors to download the “free app” to connect to this or that site-- with no effort. You’ll find them on e-Commerce sites, bank sites, the electric company site and credit card sites. 

 

Wesley Yuhn states many webistes really believe that this is all that they have to do to let their customers know that they can connect and use mobile bill pay on their site, too. 

 

Wrong!!!!!

If you own an e-commerce site that is mobile-ready, it’s only the first step to add an app for free download.

You need to do a lot more depending on the services and products that you offer if you actually want potential customers as well as current client’s to use that app. 

 

According to “the” mobile pay guru for ACHDP.com, WesleyYuhn, most businesses fail to include a call-to-action on their site. He explains that this is similar to young sales people who avoid “asking for the sale” because they don’t want the potential customer to feel “uncomfortable” or “feeling pushed” into the action. 

 

Wesley Yuhn asks if you consider every visitor to your site is a potential lead that is in some state of readiness to purchase one or more of your items, then you are that salesperson that needs to nudge them into action. One of the ways to give them a little shove is to literally invite them to download your app. 

 

Paraphrasing Wesley Yuhn, What Makes an Invitation Inviting?

If you are having a birthday party for your spouse, it is unlikely that you are going to send invitations out to people blindly. 

 

You’re probably going to contact them and let them know what you have in mind, tell them that your spouse has said how much he/she likes the potential invitee and then let them know that you would like to include them in the invitation list. With this, you are going to wait to see if they have any interest before you take any further action – like sending the invite. 

 

Wesley Yuhn said the same is true when you have a visitor to your site. You need to establish a relationship with that person. 

 

For example, on your Home Page, include an invitation to your About Us page with something like, “I’d like to know more about you and you can find out more about us on our About page. Come on over and see if we share any interests.” You could even rename your about page to “Meet Us in Mobile”. 

 

The about page is the singularly most often visited page on a site. You must make it important, friendly and fun. To that end, take some space on the page to explain why you are offering an app for visitors. You must also explain why purchase made through the mobile bill pay system is guaranteed to be secure. 

 

Explain in detail what you have done to make it secure and what you are willing to do if it is breached. Let the visitor know that you use an outside clearing house to assure that their method of payment is validated and legitimate before applied. If you don’t use an ACH system, get one today to protect your customers. 

 

Finally, ask the visitor to download you app to make shopping at your site faster, safer and easier.

Using Content Marketing for B2B Lending Lead Generation

 

When you’re the little guy on the block and trying to get the attention of the the big guys in your industry, it requires a lot of shouting and flapping of wings. 

 

Wesley Yuhn states operating any small B2B business is challenging and acquiring valuable, sales-ready leads requires a lot of ingeniuty and gumption. 

 

You invest tons of work in cold calling – either by yourself or with the aid of a sales call center. But, are you investing enough in those things that brings potential clients to your site that make your cold calling less icy? 

 

Wesley Yuhn further suggests there are several ways to grab the attention of those in your target market industry. When it comes to B2B lending sites, the content has to be important to your customers and relevant to their needs. 

 

WesleyYuhn goes on to say you need to start by investing in content marketing whether you write the content or pay a content management site to do it for you. Next, you need to find a way to track what your visitors like and don’t like, where they go and what they avoid and most of all what they download from your site.

How to Judge Sales-Ready Leads

Well, that sounds like we have the secret of the ages and an apology is in order if you expect one single answer. There are several ways to gauge when a click on your site is ready to make a decision and when they are just tinkering with the idea for the first time according to Wesley Yuhn & ACHDP.com. 

 

As one of the top experts in both the fields of marketing and B2B lending, Mr. Yuhn offers the following advice for novices:

• Start by purchasing an easy to use real-time reporting software metrics program that will enable you to find out what type of visitor you are attracting
• Create a sales-lead profile of the type of business that you wish to attract and check it against the type of traffic, finding its way to your website
• Present several types of content on your site-- including articles with statistics, charts, graphs and price comparisons
• Include reviews of your competitors as well as any reviews that you have received from people who have done business with you
• Include articles that are newsy and newsworthy about the product or services you have available, even if it is not about you specifically
• Include survey results, story articles, how to videos and human interest articles on your blog
• Include a call-to-action on every single page of your site and blog and social media

Plan to add at least 5 articles and 5 blog posts to your site every week. Once you have at least 15 articles in place, start your real-time metric tracking and see which articles visitors spend the most time with, comment on, like, share or download. 

 

Wesley Yuhn Tampa & Wesley Yuhn Reviews states real-time metrics will identify each IP address and tell you who it belongs to and where they are located. The next task is to compare the visitors that are most active with your personal leads profile for B2B lending options. If you are attracting the wrong type visitor, change your content and keep playing with it until you get the right visitor.

Diabetic Prescription Vitamin Supplementsin Click2Call Marketing

Click2Call advertising mainly targets desktop users but if statistics is of any indication then its effectiveness is becoming prominent in the mobile marketplace as well. 

 

And, one of the most prominent products in the healthcare line is vitamin supplements. 

 

For starters, one has to question the ability to promote prescriptive vitamins vs natural supplements in a click2call setting as well as using an e-commerce website. 

 

Your Marketing Expert Dictates the Strategy

At the recent “Masters of Marketing” symposium in Florida, Wesley Yuhn of Tampa addressed the increasing specialization of marketers as new forms of advertising technology continue to flood the industry. 

 

“What many industry leaders fail to understand is that no single marketer should be expected to know everything about the latest in advertising formats.” As a result, Mr. Yuhn observed that many marketers are increasingly deligating to their teams or outsourcing tasks to experts who have the necessary skills in using the latest methods. 

 

“The main problem that was cited in the surveys that were presented at the conference indicated that even though the CMOs had the expertise in using the newest formats, they lacked the necessary data to be able to accurately target their industries demographic in the mobile environment.” 

 

The Point of Click2Call Advertising

There are two objective outcomes that point-and-click advertising targets.

1. Sales conversion
2. Sales lead

In marketing to the mobile environment, the demographics previously used become less reliable the closer that a company drills down to the specific consumer who is likely to click on the link that brings them to your website. It’s not that locating leads or gathering the determining factors is difficult but it does require that the correct metrics are up and running. 

 

Obviously, selling a prescription medication online comes with a host of peculiarities but once accomplished, the potential for higher sales using click2call advertising is enormous. Yet, finding the right marketing niche for diabetic prescription vitamin supplements using specific data can lead to very successful lead generation. 

 

For those enterprises that lack the knowledge to create their own specific metrics, purchasing leads from a professional service that has expertise in the industry or product may be the best solution. 

 

Statistics indicate that collecting your own data takes time and with the anticipation of a 63%upsurge in mobile click2call conversions for the holidays, time is not on your side. 

 

The Elusive Mobile Consumer 

 

Who is this elusive “mobile consumer” that behaves differently than the consumer who purchases using other modes? As a demographic group, they are action-oriented, eager to purchase customers who are perfectly comfortable making a snap decision when a product, company or response meets their needs.

• They want an answer “right now”, not a call back “tomorrow”
• They have already researched the competitive products and researched studies and reports about the product
• They are their own “authority”
• They rebuf the hard-sell tactics of the “get it now or it’s gone” techniques
• They begin their searches with the intent of a purchase

According to iAcquire’s 2013 survey done in cooperation with Survey Monkey and using their audience, 70% of mobile searches result in conversion within an hour. That statistic alone makes it worthwhile to investigate click2call advertising now.