Invite Your Customers to Use Mobile Bill Pay

 

No doubt, you’ve seen apps on websites telling visitors to download the “free app” to connect to this or that site-- with no effort. You’ll find them on e-Commerce sites, bank sites, the electric company site and credit card sites. 

 

Wesley Yuhn states many webistes really believe that this is all that they have to do to let their customers know that they can connect and use mobile bill pay on their site, too. 

 

Wrong!!!!!

If you own an e-commerce site that is mobile-ready, it’s only the first step to add an app for free download.

You need to do a lot more depending on the services and products that you offer if you actually want potential customers as well as current client’s to use that app. 

 

According to “the” mobile pay guru for ACHDP.com, WesleyYuhn, most businesses fail to include a call-to-action on their site. He explains that this is similar to young sales people who avoid “asking for the sale” because they don’t want the potential customer to feel “uncomfortable” or “feeling pushed” into the action. 

 

Wesley Yuhn asks if you consider every visitor to your site is a potential lead that is in some state of readiness to purchase one or more of your items, then you are that salesperson that needs to nudge them into action. One of the ways to give them a little shove is to literally invite them to download your app. 

 

Paraphrasing Wesley Yuhn, What Makes an Invitation Inviting?

If you are having a birthday party for your spouse, it is unlikely that you are going to send invitations out to people blindly. 

 

You’re probably going to contact them and let them know what you have in mind, tell them that your spouse has said how much he/she likes the potential invitee and then let them know that you would like to include them in the invitation list. With this, you are going to wait to see if they have any interest before you take any further action – like sending the invite. 

 

Wesley Yuhn said the same is true when you have a visitor to your site. You need to establish a relationship with that person. 

 

For example, on your Home Page, include an invitation to your About Us page with something like, “I’d like to know more about you and you can find out more about us on our About page. Come on over and see if we share any interests.” You could even rename your about page to “Meet Us in Mobile”. 

 

The about page is the singularly most often visited page on a site. You must make it important, friendly and fun. To that end, take some space on the page to explain why you are offering an app for visitors. You must also explain why purchase made through the mobile bill pay system is guaranteed to be secure. 

 

Explain in detail what you have done to make it secure and what you are willing to do if it is breached. Let the visitor know that you use an outside clearing house to assure that their method of payment is validated and legitimate before applied. If you don’t use an ACH system, get one today to protect your customers. 

 

Finally, ask the visitor to download you app to make shopping at your site faster, safer and easier.

Using Content Marketing for B2B Lending Lead Generation

 

When you’re the little guy on the block and trying to get the attention of the the big guys in your industry, it requires a lot of shouting and flapping of wings. 

 

Wesley Yuhn states operating any small B2B business is challenging and acquiring valuable, sales-ready leads requires a lot of ingeniuty and gumption. 

 

You invest tons of work in cold calling – either by yourself or with the aid of a sales call center. But, are you investing enough in those things that brings potential clients to your site that make your cold calling less icy? 

 

Wesley Yuhn further suggests there are several ways to grab the attention of those in your target market industry. When it comes to B2B lending sites, the content has to be important to your customers and relevant to their needs. 

 

WesleyYuhn goes on to say you need to start by investing in content marketing whether you write the content or pay a content management site to do it for you. Next, you need to find a way to track what your visitors like and don’t like, where they go and what they avoid and most of all what they download from your site.

How to Judge Sales-Ready Leads

Well, that sounds like we have the secret of the ages and an apology is in order if you expect one single answer. There are several ways to gauge when a click on your site is ready to make a decision and when they are just tinkering with the idea for the first time according to Wesley Yuhn & ACHDP.com. 

 

As one of the top experts in both the fields of marketing and B2B lending, Mr. Yuhn offers the following advice for novices:

• Start by purchasing an easy to use real-time reporting software metrics program that will enable you to find out what type of visitor you are attracting
• Create a sales-lead profile of the type of business that you wish to attract and check it against the type of traffic, finding its way to your website
• Present several types of content on your site-- including articles with statistics, charts, graphs and price comparisons
• Include reviews of your competitors as well as any reviews that you have received from people who have done business with you
• Include articles that are newsy and newsworthy about the product or services you have available, even if it is not about you specifically
• Include survey results, story articles, how to videos and human interest articles on your blog
• Include a call-to-action on every single page of your site and blog and social media

Plan to add at least 5 articles and 5 blog posts to your site every week. Once you have at least 15 articles in place, start your real-time metric tracking and see which articles visitors spend the most time with, comment on, like, share or download. 

 

Wesley Yuhn Tampa & Wesley Yuhn Reviews states real-time metrics will identify each IP address and tell you who it belongs to and where they are located. The next task is to compare the visitors that are most active with your personal leads profile for B2B lending options. If you are attracting the wrong type visitor, change your content and keep playing with it until you get the right visitor.

Diabetic Prescription Vitamin Supplementsin Click2Call Marketing

Click2Call advertising mainly targets desktop users but if statistics is of any indication then its effectiveness is becoming prominent in the mobile marketplace as well. 

 

And, one of the most prominent products in the healthcare line is vitamin supplements. 

 

For starters, one has to question the ability to promote prescriptive vitamins vs natural supplements in a click2call setting as well as using an e-commerce website. 

 

Your Marketing Expert Dictates the Strategy

At the recent “Masters of Marketing” symposium in Florida, Wesley Yuhn of Tampa addressed the increasing specialization of marketers as new forms of advertising technology continue to flood the industry. 

 

“What many industry leaders fail to understand is that no single marketer should be expected to know everything about the latest in advertising formats.” As a result, Mr. Yuhn observed that many marketers are increasingly deligating to their teams or outsourcing tasks to experts who have the necessary skills in using the latest methods. 

 

“The main problem that was cited in the surveys that were presented at the conference indicated that even though the CMOs had the expertise in using the newest formats, they lacked the necessary data to be able to accurately target their industries demographic in the mobile environment.” 

 

The Point of Click2Call Advertising

There are two objective outcomes that point-and-click advertising targets.

1. Sales conversion
2. Sales lead

In marketing to the mobile environment, the demographics previously used become less reliable the closer that a company drills down to the specific consumer who is likely to click on the link that brings them to your website. It’s not that locating leads or gathering the determining factors is difficult but it does require that the correct metrics are up and running. 

 

Obviously, selling a prescription medication online comes with a host of peculiarities but once accomplished, the potential for higher sales using click2call advertising is enormous. Yet, finding the right marketing niche for diabetic prescription vitamin supplements using specific data can lead to very successful lead generation. 

 

For those enterprises that lack the knowledge to create their own specific metrics, purchasing leads from a professional service that has expertise in the industry or product may be the best solution. 

 

Statistics indicate that collecting your own data takes time and with the anticipation of a 63%upsurge in mobile click2call conversions for the holidays, time is not on your side. 

 

The Elusive Mobile Consumer 

 

Who is this elusive “mobile consumer” that behaves differently than the consumer who purchases using other modes? As a demographic group, they are action-oriented, eager to purchase customers who are perfectly comfortable making a snap decision when a product, company or response meets their needs.

• They want an answer “right now”, not a call back “tomorrow”
• They have already researched the competitive products and researched studies and reports about the product
• They are their own “authority”
• They rebuf the hard-sell tactics of the “get it now or it’s gone” techniques
• They begin their searches with the intent of a purchase

According to iAcquire’s 2013 survey done in cooperation with Survey Monkey and using their audience, 70% of mobile searches result in conversion within an hour. That statistic alone makes it worthwhile to investigate click2call advertising now.

Deck Your Holiday with a Business Term Loan

It’s almost never too early to plan for your holiday business aspirations and lay out your marketing budget for the three months leading to the big day. Think about that for just a minute because all your goals will be interdependent on your cash flow in terms of put those designs into effect. 

 

If you find that you ran out of budget before you ran out strategies and your best hope for a healthy profit margin is the employment of all your well-crafted plans, your answer may be a business term loan.

At this point in the season, you probably will do better in getting a merchant cash advance loan than in submitting an application to your local community bank or credit union, owing primarily to the fact that it may take a while to hear from the bank. 

 

Most business term loans from a merchant cash advance service are completed within 48 hours of application. Yes, the interest rate will be higher but sacrificing inventory or marketing that can ultimately turn your business around next year may be worth it. 

 

Wesley Yuhn of Tampa & achdp.com explains that, “Alternative lenders that offer business term loans provide cash for quick turnaround needs.” However, it should go without saying that applying before the last dime in your budget is tagged is much better than waiting until the last minute. 

 

Before You Apply for a Business Term Loan…

Before you place an order for inventory, you must check to see what you need and make a list to ensure that you order everything that you need. 

 

The same discipline is advised before applying for any business loan--- whether through a traditional facility or an alternative service.

• Decide what you need the money for. Inventory, seasonal sales variances and additional marketing budget are typical reasons for a short-term loan. Each is a temporary expansion that is designed to have a higher ROI than say paying off past bills in order to get more credit from vendors.
• Examine carefully how much you really need. Most small businesses ask for less money than they need and this can really backfire when paying off the loan. Asking for too large an amount, however, raises red flags and makes lenders wonder if you have the ability to control your spending.
• Update and review your social media sites such as LinkedIn, Facebook, Google+, Pinterest, Twitter as well as your website and blogs. If you have not established a presence on any of these sites, do it before making an application and update any sites that have been ignored.
• Send emails to your current customer and vendor base and let them know that you are preparing for the upcoming holiday season and are looking for fresh ideas to expand your business offerings. You must also provide a link to all your social sites and encourage them to post their comments and advice there. Then, be sure that you check your sites at least twice daily – morning and evening – and respond to all posts immediately.

Once you have all your information updated and know what you really need, it’s time to deck your holiday business up with a short term funding.

Are You Taking Advantage of ACH Payments?

A recent study from NACHA (the electronic payments association) revealed that, “49% of all recurring bills” are made through ACH structures.

The association indicated that the majority of these payments continue to be made in the consumer to business realm, with a slight increase in business to business usage.

The association was quite surprised to discover that although many large corporations have incorporated ACH payments for their customers, they still continue to pay their own vendors with paper checks.

Worse, small businesses are lagging behind in making ACH payments available to their own customers and to their vendors, with less than 28% taking advantage of this option.

According to Wesley Yuhn, who is recognized for his work in financial services and solutions, the main reason that small businesses fail to utilize ACH direct deposit for their payroll either because they believe they are too small or they believe that the cost doesn’t warrant the expense.

However, ACH is not just for payroll; the options that it creates for potential clients and customers to use alternative methods of payment makes up for the costs.

Are You Limiting Your Sales Potential?

There are plenty of articles about providing customers with a positive experience--- whether you have an online store, a brick-and-mortar store or a combination of both. Part of creating a good customer experience is making it as easy as possible to buy your products or services. 

 

Those businesses who limit the type of payment that they accept are also limiting their own sales potential.

It is extremely surprising that many businesses remain under the impression that only retail companies need to consider expanding their type of payments. 

Contrary to popular belief tool companies, lumber companies and wholesalers can also take advantage of selling online as well as accepting paper checks, eChecks, credit cards and checks by phone as well as establishing automatic invoicing and recurring payments for their clients. 

 

Using an ACH payment solution, paper checks can be verified, converted to electronic debits nearly instantly and deposited to your account in a matter of moments. Some companies are known to use a system called Check 21 that allows you to scan a paper check into the system. It also allows you access to funds on the same day.

Increasing Your Opportunities 

 

With the holidays just around the corner, any marketing specialist will be suggesting that you consider using mobile bill pay, electronic payments via email or mobile phone and click2call options for online orders. 

 

In order to accept payments via mobile phone, for example, in a click2call advertising strategy, it is important to use an ACH service to protect your customer’s information and make it easier to do business with you. 

 

One question that is repeatedly asked is how a company paying electronically can produce the necessary paperwork for their accountant and tax records. Regardless of the type of electronic payment a customer prefers to use, receipts are immediately sent with all the information needed to satisfy their CPAs and government offices. 

 

One of the top reasons to use ACH is because all transactions can be stored on a flash drive, in the Cloud or a virtual storage facility instead of one physical paper for the next ten years or more.

The Power of Inbound Marketing for Diabetic Medical Supply Lead Generation

The definition and parameters of “inbound marketing” has grown, diminished, twisted, tweaked, modified and stretched. 

 

As of date it includes any method of getting a visitor to click on your site, stay there, snoop around and hopefully buy something or become a healthy lead for someone. 

 

In the process of all this nonsensical defining, marketing experts have forgotten how powerful inbound marketing really is. 

 

“The trick to becoming a great marketer is to accept that not every single form of marketing is necessary for every single client,” warns Wesley Yuhn at Media Oasis. 

 

“You have to know your client, know your client’s customer buying cycles and find out where they are hanging out today.” 

 

Employing Powerful Marketing Techniques

When it comes to diabetic medical supply lead generation in a B2B environment it is going to have to target different potential customers than it would in a B2C strategy.

Yet, the process of inbound marketing is the same.

1. Categorize your target customer - If you are unsure of “who” your target customer is, you must scrutinize your current customers and find out what commonalities they share.

2. Categorize your target customer’s buying cycle- You have to market to the right person at the right time.

3. Categorize your products and services – Start with the products or services that are most popular – the ones that you really don’t have to put effort into selling – and then work down to those that have been collecting dust for more than a year.

4. Create automated campaigns that match your offerings to the customer’s buying cycle – Automated content uploads that are dispersed to your website, your social sites. That done go through emails can be set up quarter-by-quarter to give you the flexibility that you need to tweak the next quarter’s campaign.

5. Use the same strategy across all your links -from the home page to social sites to mobile and email marketing – Every campaign should be discussing, featuring and focused on the same products and services for the entire run of the campaign. Consistency is essential to building trust.

Once the process of targeting potential customers becomes second nature, crafting the content to attract those visitors becomes much more relevant.

The Right Content for the Right Lead

A good content writer must know the profile of your target audience, as it’s found that men are women tend to respond to entirely different marketing strategies.

• Identify your target by gender--Women like story content and are turned off by statistical content while men prefer “just the facts, please” and are bored with the whys and wherefores.

• Your customer is not a disease--Make sure that your content is speaking to a person rather than a disease or disorder. In medical supply marketing, often the content is addressing the disease instead of the customer’s desire or need for the product.

• Listen to your customer’s objections--Objections tell you what your customer really needs and wants in a product or service. You must write those down and find a way to fill the needs instead of focusing on “overcoming” their desire.

Inbound marketing for the purpose of lead generation is the same as cold calling in the brick-and-mortar world. Think about what you would say in a face to face contact and say that without the fluff and flutter of fancy compliments.

Committing to Protocols for Inbound Marketing Leads

 

What happens in your company when a lead is presented to your sales production team?

Is there a consistent set of practices that every member of the team follows? Or are the rules too vague and left to the imagination of the individual team members? 

 

Organization Protocols to Match Marketing Strategies 

 

If you are paying an agency to develop marketing strategy, it must have been costing you a good deal of money. That said, you need those leads in order to please your shareholders and stakeholders with increasing bottom line. 

 

It’s important to establish protocols within your organization that compliments with the rest of your marketing strategy. To that end, your in-house practices are as much a part of your marketing scheme as the Inbound Radio ads and Click2Call mobile advertising that brings in potential customers to your door.

Curiously, WesleyYuhn, the medical marketing guru of the 21^st Century, reminds us that protocols for handling leads are very similar to the techniques that are used to market products. 

 

Reaching the Right Audience

Techniques to collect diabetic medical leads begin with targeting the right audience for your product and streamlining the delivery method that your company is using. Pushing a lead to the right department requires the directing operator to be in the know of the interest level of the caller. Only then he will be able to direct it to the rep with the appropriate skill levels to handle the call. 

 

Reaching Out to Potential Customers 

 

Just as your enterprise reaches out to potential customers through Inbound Radio advertising and Social Media posts, your sales teams and customer service reps should also be reaching out to your current and potential customers through email responses, Facebook conversations and, twitter feeds. 

 

Your team leaders, department managers and administrative staff will also need to reach out to the medical community as well as interested patients with free webinars, video newsletters with updates and case study results from time to time, as part of your email marketing plan. 

 

Utilizing Enticements to Attract Leads

The “buy one get one free” advertising technique is still being used by many companies, only because it works; “Free” is the operative word in both getting customers to try your product, opening the door to customer loyalty. 

 

Don’t Forget a Call to Action

Just as much content fails to include a call to action, many sales people try to avoid asking for the order. It boggles the mind in both instances but asking someone to buy your product is a difficult proposition, even for the experienced sales person. 

 

You must always remember that the “rejection” part of sales helps you in overcoming the fear of failing the company. As the leader of your enterprise, you must think of awarding each department that increases their call to action requests with a team hat proclaiming their victory. 

 

Finally 

 

In a nutshell, you must follow the rules that you institute in your business. Who knows, maybe your employees will reward you with a victory hat of your own down the line.