Wesley Yuhn Says How to Achieve Successful Promotion through Online Lead Generation

Sales experts will never dream of operating sales procedures without the qualified leads. Generating leads online is somewhat the soul of a marketing campaign, which provides the marketers with a list of qualified leads who can easily be transformed into loyal customers. 

 

One of the best marketers at generating leads and transforming them into loyal customers is Wesley Yuhn of Tampa, who believes that building interest and trust, while generating leads online, can be the most effective methods for a marketer. According to him, the quality of the lead generation procedure defines the value and extent of leads diverting to the company. 

 

Wesley Yuhn at ACHDP.com discusses some important points on how to achieve a successful marketing using lead generation online. 

 

Understand your audiences:

The foremost process in lead generation is to understand the target audiences. It is reasonably impossible for a marketer to clinch the sale without understanding the audiences’ preferences and taste. It helps the marketers in customizing their tactics in accordance with the liking of audiences. 

 

Design your promotional tactics:

Wesley Yuhn has been working as Chief Marketing Officer for the last 6 years for 2 separate companies within the direct response and financial services space, of which include affiliate marketing, call center transfers, display, DRTV, direct mail, email marketing, inbound marketing, media buying, mobile advertising, etc., to generate the leads. 

 

Build enduring relationship through proactive activities:

While cultivating relationship with your prospects, Wesley Yuhn suggests creating consistent communication. And email newsletter is believed to be one of the most effective tools for effective communication. 

 

Use online social platforms to engage the prospects:

Social networking websites offers huge opportunities to the marketers for creating effective communication with target qualified leads for the business. The marketer can use Facebook, Twitter, LinkedIn, Pinterest, and YouTube page to appeal and engage the target audiences.

Becoming an Online Lead Generation Machine

Perhaps the most difficult product to sell online is a service that is provided rather than a tangible product such as shoes or lipstick balm. As a result, generating any leads is exciting but the prospect of getting enough leads from a website is something that most service industries abort early on. 

 

If you want to know how to generate leads, you need to ask an expert, such as Wesley Yuhn & Media Oasis for tips and advice that are reliable.

According to Mr. Wesley Yuhn of Tampa, when dealing with services the most effective method is the use of content marketing in abundance and spread across multiple platforms on the web.

Producing Fruitful Content

Online lead generation can be easy or difficult depending on the industry and field that you are trying to feed. But, one thing that is always true, content is king and the following tips should help you improve your chances at becoming the lead generation machine of your dreams.

• Don’t Use Industry Jargon
• Only use original content
• Make sure that your content is easy to understand
• Make it relevant to your services in some way even if it is not about your business specifically
• Use photos and videos as well as audio recordings on each page if possible
• Create content that is specific to your location and that is geo-targeted by mentioning your city and state in the copy
• Make you content interesting

Of all the tips that you can put into action, creating imaginative, interesting content is the number one method that supports all the rest of your marketing infrastructure. 

 

Marketing Infrastructures that Pay 

 

Yes, you do still need to market your services through other means of advertising. Realizing that some services are restricted in how they advertise, such as attorney and law firms, there are still many options that are available to everyone.

• QR codes – so many services overlook this option but these squiggly squares can be a fantastic way to get the curious to find your business. Connect it to some interesting article, video or photo with links to your blog or main site. Place them on business cards, in restaurants on menus and at doctor’s offices or bulletin boards next to some intriguing photo or cartoon that does not tell them what your business is.
• Make some videos of you and your staff doing something that is fun such as hosting an event for children in need.
• Create videos that show people how to do something that is relevant to your service – if you’re a veterinarian, show people the right way to bath a dog including suggestions for the type of shampoo to use; if you’re a doctor, show mothers how to take an infant’s temperature accurately.
• Take a position on some social topic such as the environment, helping those less fortunate, caring for military members that need an outreach program or saving abused animals. Use this as a discussion point in your blog even if it has nothing to do with your services. These types of topics give you a personality that cannot be faked. Post something about the topic of choice at least once a week especially if you cannot think of anything else to write about.

Each of these methods of marketing once you start being consistent in posting them will gradually gain you a larger audience that will remember you the next time they need the service you offer.

Questions to Ask Merchant Cash Advance Lead Generation Sellers

Once the too-big-to-fail banks and the small community banks were locked out of lending to businesses that are too-small-to-qualify for SBA loans, a new group of lending institutions stepped up to help out. Following the acceptance of these associations by the general public and mainstream media, finding the right Merchant Cash Advance Lead Generation became a cost of doing business in order to sustain growth. 

 

Small businesses in the U.S., Canada and the U.K. are turning to merchant cash advance lenders to sustain their enterprise until the economic situation turns around. But, as Wesley Yuhn, one of the most notable authorities in the industry, reminds people who are new to purchasing leads is to know what questions to ask before you agree to purchase leads from a company that is new to you. 

 

Questions that Need Answers 

 

If you were deciding to buy a new home, you would do all the research possible to make sure that you got the best possible product for what you feel is a fair price. You ask the realtor if there has been a home inspection and if so, what did it show. You would insist on knowing what the schools and neighbour was like and when the roof was last replaced. You should be as diligent when seeking a company that sells leads. Here are some of the questions to ask:

• Does the lead generation company provide you exclusive rights to the leads that they sell or are they selling to your competition as well?
• Since you are asking about a specific industry and locale, expect to get a firm cost-per-lead quote in writing with the attached written stipulation that the leads are either your exclusive property or licensed to you (meaning not exclusive to you).
• How many leads can they sell you at one time? Good companies limit the number of leads that you can purchase within any one time period because they know that you can only process just so many leads anyway. If they sell you more than you can actually attend to, you will lose some really good potential leads because they sat too long.
• Are you offering just leads that are generated by your company or are you offering a complete system that includes advertising? If you are buying a system, find out who is responsible for advertising and what your minimum investment is expected to be.
• How is the advertising managed for lead generation? Each company sets its own fees and sometimes gives you a quote in dollars while others give you a quote in percentages. Analyse your cost-per-lead very closely for the first 90-days in any advertising program.
• How long has the lead generation been operating in this particular field? Some lead generation businesses may have experience in real estate or wine-making supplies but this is not equitable for your industry.
• Is the vendor willing to provide you with contacts for customers currently using their system or do they prefer not to do so? Either way, the response can be a double-edged sword. Do you want this vendor giving your name and contact information to the next person looking to buy their product or do you prefer a company that retains your information as sacred?

Most of all, ask questions and don’t assume that you know the answers because you’ve already spoken to three other companies. Then, make an informed decision.

Most Important Consideration in Online Lead Generation

When you first decide to try your hand at online lead generation, there are specific needs that you are able to express and specific questions to ask. Designing a game plan around unrealistic expectations whether in the time it takes to convert leads into sales or the percentage rate growth that you can anticipate over time can bring you dissatisfaction unnecessarily. 

 

As Wesley Yuhn repeatedly stresses in seminars and on his blog, conversion rates differ for every industry and lowering expectations should be what any good lead generation company does from the start. 

 

Depending on the field and specific demographics you establish, leads from the internet need incubation periods ranging from 3-months to 18-months. Knowing how to utilize the leads that are received has to be incorporated into the main strategy before you start. And, having a definitive game plan in place that complimentsyour strategy is essential to happiness and good ROIs. 

 

Using Purchased Leads Generated Online 

 

Online lead generation is a specialty that is not as easy as marketing teams think it should be. But, once acquired, knowing how to make the most of them is yet another skill set that needs to be developed by all sales people for the best success.

• Contact – Initiate some form of contact with each lead at least 8 times in the first 10 days
• Create Passive Listings – Putting your name out on various sites creates name recognition and assists in creating confidence among the purchased leads list if you can point to your presence.
• Purchase by Zip Code –If possible, instead of focusing on age, interests and other descriptions of demographics, focus on zip code locations for at least part of your budget
• Pay-per-call Advertising – Instead of using a pay-per-click for silent leads, using pay-per-call allows a real person to answer the initial questions that a lead may have and to immediately get the potential customer to the right person who can begin creating a positive customer experience.
• Call to Action on Your Website – As striking as it sounds, the majority of websites discuss everything about their business, their products, the quality and how to reach someone for more information. What they don’t do is directly askthe customer to buy.
• Landing Page Contact Form – Presenting a contact form on your landing page is the alternative to hitting the “sold” button. The contact form allows you to keep the door open and if your landing page is good, you should capture about 20% of the visitors to your site.

The Only Statistic that Matters

Ultimately, the only statistic that matters in any online lead generation program is how many leads were converted to the sales column.

1. Trying to assess your ROI based on less than at least 500 worked leads is fools play.
2. Making a one-time assessment is tantamount to determining if an employee fits your culture after one week of employment – nonsensical! Analyse your conversions every month after reaching the 500-lead mark for at least 6-months.
3. Don’t be afraid to experiment with different platforms to see which works best for you.

For the first year, anticipating a low conversion rate of about 7% for all leads generated with the exception of click2call and pay-per-call advertising is best.

Unlock Customer Service with Mobile Marketing Apps

Only 20 years ago, customer service was defined along the lines of giving customers a discount if they are unsatisfied or allow them to return an item that is damaged. Occasionally, a company would send a “thank you” note or rewards card for being a loyal customer. 

 

Then, the internet and social media were born and corporate strategy for customer service was turned on its head. Imagine the confusion caused in C-suites across the globe when suddenly “loyal customers” were posting comments about how the company should improve their products and respond to complaints. 

Imagine the genuine horror that these executives have endured as they have watched mom-and-pop business turn into mid-level corporations into direct competitors that are stealing their customers’ right from under their noses. 

 

Mobile marketing and apps for smartphones seem trivial matters to these C-suite old timers who cling desperately to the business model that died on the vine a decade ago. As a matter of fact, even the term “customer service” no longer applies to what successful companies are doing to keep customers returning to do business with them. 

 

Wesley Yuhn of Tampa suggests that the most successful mobile apps are interactive and utilizing click2call advertising that allows customers to connect directly with your business to make a reservation, ask for additional information or purchase a product through mobile pay systems. 

 

As WesleyYuhn, one of the leading masters of digital marketing, points out every company should have mobile apps for their customers. Not only does it increase customer loyalty, but a self-service app allows customers to handle the way in which they do business without having to hang on a phone line waiting for a call center to respond. 

 

Financial services that offer credit card processing systems could send an immediate notification to cancel all credit cards immediately if they are stolen or lost at sea. With the holidays on the verge of taking over sales and birthing thieves, this instantaneous ability to protect their identity is a service that is sought by the majority of people. 

 

Facebook is developing a new Messenger app that allows users to make payments through their mobile payment system directly from one person to another. Currently only debit cards are supported by the app transfer. If you have used Square, then the similarities will not escape your attention. Each payment is cleared for transfer through ACH systems and deposited within 24-hours of hitting the send button. 

 

Unlike PayPal which requires each party to have an approved PayPal account or Google Wallet that transfers payments through email attachments, the Facebook messenger app takes a more direct route and the money reaches welcoming hands faster. 

 

In this age of “faster is mandatory”, Facebook’s innovative tweak to sending money from one person to another even across international borders is going to fill gaps that have been ignored previously. 

 

Often, smaller businesses are duped into believing that they do not have the ability to fill the gaps that bigger businesses are unable to fill. This is a mindset not a valid truth. Setting up a mobile app that corresponds to your business’ mobile marketing scheme only puts you ahead of the game.

Recurring Billing for Non-Profits Pays Well

The non-profit business in the U.S. is one of the leading industries world-wide. With the economic difficulties that countries around the globe have been attempting to balance since 2008, the need for assistance in many areas of what would otherwise be handled by government agencies is more necessary than any time since the Great Depression. 

 

If you have seen any of the non-profit ads on television suggesting that “for only $19 a month” you can help this or that charity, then you already know that billing a set monthly amount has proven successful for many different types of NPOs. 

 

Using a recurring billing software program that allows your donors the option of donating smaller but more consistent amounts lets you know how much money your non-profit can budget for different purposes. 

 

Target Your Donors by Age

Wesley Yuhn,one of the most experienced marketers in the world for private, public and non-profit enterprises suggests targeting donors by age groups rather than by other demographic data. Normally, this is not the best concept for finding the right marketing technique but there is a method to the madness he recommends. 

 

Baby Boomers – born 1946 to 1964

Baby Boomers are the most generous donors right now--- coughing up 43% of all donations to non-profits. They need few incentives beyond knowing what wrong needs righting. They have the most amount of disposable cash to spread around and feel an obligation to help those less fortunate. 

 

Even those who may have retired are still working and bringing in extra money. They were raised by parents and grandparents who inspired them to give back to society as a whole. 

 

Matures – born earlier than 1945

To most of the people in the U.S. being born between 1940 and 1945 still places them in the Baby Boomer category, but non-profits have decided that anyone born before the end of WWII is not a Boomer at all. 

 

While those in this age group actually give more per donation, they are targeted less because fewer are in a position to give. Yet, statistics show that of 88% those that do make charitable contributions donate to 6.2 different groups. 

 

Gen X – born 1965 to 1980

Gen X-ers are the children of the Boomers and the majority have better educations, careers that are lucrative and fewer children by choice. That said, out of the total number of donors for all non-profits they only represent 20% of those giving, slightly more than half support an average of 3.9 different organizations. 

 

Gen Y – born 1981 to 1995

Primarily because these are the teenagers and recent college graduates of the nation, they are the lowest percentage of donors in the sector. None-the-less, 60% of those that do make donations support at least 3 different charities. 

 

Most of this group is either working in a low-paying, part time position since the economic disaster of 2008 or are overwhelmed with college loan payments and young families. Still, their hearts are open to supporting the needs of others. 

 

The Boomers, Gen X-ers and Gen Y-ers are all quite technology savvy and accustomed to making recurring payments through secured online sites. Providing this option for your NPO right now will be the determining factor for how much you can do for those you represent.

Is There an Art to E-Commerce?

 

According to scientists, some of us are left-brain oriented and some right-brain oriented. One part is credited with creative activity while the other is responsible for logical activity. Additionally, each of us is either more one side than the other which accounts for engineers and artists developing answers to the same problem, in completely different manners. 

 

According to Wesley Yuhn at Media Oasis, ever since Google launched Hummingbird, the directive to use more creative content has taken to the forefront for ranking and listing purposes. Does this mean that your logical methodology of describing products and services on your e-commerce site will suffer and if so, is there an art to structuring your site without starting from scratch? 

 

The Answer to a Better E-commerce Site

Wesley Yuhn states you don’t have to start over from the beginning, but rather start creating replacement pages and adding pages that you have not previously used.

• Rewrite and update your “about us” page first making it more interesting to read--ending with a call-to-action to download your website app, sign up for emails when specific products go on sale or for notices of eBooks that explain in full detail the way that some of your products are helping others.
• Second, rewrite your “Home Page” to reflect that you are going to be taking random surveys over the next year and would like customers to volunteer to answer them, explain in a story scheme what some of your newer products do and why you are offering them.
• Finally, add blog articles that relate to some of your items – try to avoid the “how to” type and go for more of a creative article that is just fun or silly and is not a sales pitch. For example, Wesley Yuhn suggests, if you sell Diabetic Prescription Vitamin Supplements such as “Zinc”, write an article that goes something like “Z is for zebras who don’t have diabetes”, “I is for Island where you could live if you didn’t need meds”, ect.
• If you tend to be the more logical person, you can always employ a creative type to write articles, advertising and videos about your products.
• Know your target market. If your business mainly caters to local customers, focus your marketing on the zip code or area code of your business. Next, address your articles to things that people in your area are interested in and that simultaneously relate in some way to one of your products or services.
• Using every form of media available is not necessarily the right answer. You can still pick and choose. That said, you should use photographs, articles, mobile apps, click2call advertising on mobile, emails and blogs at the minimum. If you have a national or international product market, using Facebook, LinkedIn, Twitter and Pinterest are all assets worth considering.

Per Wesley Yuhn Tampa, Florida, if your advertising budget is limited because of the size of your business, advertise during the down times in your sales stats. For example, for vacation homes at the beach, advertising in the winter – especially at holidays – offering discount rates for those who book before Christmas is a great way to secure bookings for the summer. 

 

Push it out as a great present for Christmas or Chanukah and extend the booking dates to February or March instead of just the summer. 

 

If there is an art to e-commerce, it’s in the way that you adjust to the most popular ways of accessing sites today instead of getting stuck in a comfortable, but unproductive, method.