Monday, December 15, 2014

Wesley Yuhn - Effective Pharmacy Marketing



Wesley Yuhn illustrates A pharmacy is a unique business that often finds that bringing in new customers can mean devising pharmacy marketing plans that are not ordinary. This is especially true when the pharmacy is located in a location that has a lot of competition. Most consumers are loyal to the pharmacy that they go to, thus dragging them away from their loyalty will require some innovative thinking.

Methods to Use for Pharmacy Marketing

Moreover Wesley Yuhn suggest there are several methods in which a pharmacy can use for their pharmacy marketing plan. These include:
- Advertising
- Offering special promotions
- Making a name for themselves in the community

Each method is going to help with the overall image, and could be a way to gain more consumer interest. However, this type of pharmacy marketing is a plan that is meant to be long term based on what Wesley Yuhn sees from other pharmacies. Marketing techniques that promise results overnight are usually not that the techniques that are going to give lasting results. 
 
Advertising with Pharmacy Marketing

Wesley Yuhn also suggests a pharmacy can use a variety of methods to advertise their business. Since the pharmacy is usually only interested in reaching the local demographic, they can utilize local radio, television and newspaper ads to help get their name out there. They can also utilize the routine advertising methods such as online advertisements and the like. One innovative way that pharmacies are reaching out is through fliers that are placed on the windshields of vehicles at local businesses. 
 
Special Promotions

Wesley Yuhn sees a consistent pattern with pharmacy marketing plans which include special promotions to reign in new customers or by way of patient marketing companies. For example, offering a small percentage off for switching a new prescription, or even offering a free gift with switching a new prescription. Consumers are interested in taking advantage of these special promotions as it can mean money saved for them.

Wesley Yuhn further explains that the pharmacy needs to ensure that they can afford to work with this option before committing to it, as they do not want to find themselves upside down in their finances.

Building a Reputation


 

Wesley Yuhn advises building strong online reputation and local search strategy, as this will play a big part in any pharmacy marketing plan. Ensure that you have top notch customer service, and deal with any complaints in a way that shows you are on the customer’s side.
 
This is a process, but it is an important aspect, so always remember that what you do is going to directly reflect onto the pharmacy. The higher reputation the pharmacy has, the more likely consumers are going to give the pharmacy a try and become a long term consumer.

With any pharmacy marketing method, a pharmacy needs to ensure that they have everything in order to accept these new customers that are going to be coming into their business. Wesley Yuhn & ACHDP.com provide payment processing services for a low fee that is sure to make your financial worries subside. 

They offer credit card and check processing, with payments into your account in as little as a day. This can ensure that your pharmacy does not get taken advantage of with fraud or returned checks.

Thursday, December 11, 2014

Revenue Based Financing: An Alternative Way to Finance Small Businesses

In today’s financial environment, fetching funds from banks to finance small businesses can be a real pain for entrepreneurs, if not impossible. But for the few of them who manage to find the finance, their functioning body has usually been affected by the discriminations done by banking institutions or dominating capitalists. 
 
So, how do the today’s entrepreneurs manage to mount up funds to finance their small businesses in such conditions? WesleyYuhn & ACHDP talk about an alternative financing option called revenue-based financing, which is gaining popularity with today’s small businessmen. During his successful professional career, he has helped so many small businesses to get funds for their business. 
 
WesleyYuhn of Tampa has been a distinguished marketing professional for the last 15 years, providing solutions with impressive proficiency in contemporary marketing methods: direct response marketing, inbound marketing and social media. 
 
It is a mortgage, but not the one what you would find at a financial institution:
The businessmen receive investment dollars to finance their startups without dropping proprietorship, and the investors get increasing paybacks as the revenue grows. But they cannot claim for the ownership at any cost. 
 
The financing model is being used by so many investment institutions across the US. But, not all the entrepreneurs can easily approach the alternate financing model because of tricky terms and conditions. So, Wesley Yuhn and his dedicated team members utilize their marketing intelligence to make it easy for such businessmen to fetch the funds for their startups. 
 
The investors, who come to an agreement to receive the potential paybacks on investment, get ready to put their dollars in a small business based on mutual beneficial conditions.

Wednesday, December 10, 2014

Wesley Yuhn Says How to Achieve Successful Promotion through Online Lead Generation

Sales experts will never dream of operating sales procedures without the qualified leads. Generating leads online is somewhat the soul of a marketing campaign, which provides the marketers with a list of qualified leads who can easily be transformed into loyal customers. 
 
One of the best marketers at generating leads and transforming them into loyal customers is Wesley Yuhn of Tampa, who believes that building interest and trust, while generating leads online, can be the most effective methods for a marketer. According to him, the quality of the lead generation procedure defines the value and extent of leads diverting to the company. 
 
Wesley Yuhn at ACHDP.com discusses some important points on how to achieve a successful marketing using lead generation online. 
 
Understand your audiences:

The foremost process in lead generation is to understand the target audiences. It is reasonably impossible for a marketer to clinch the sale without understanding the audiences’ preferences and taste. It helps the marketers in customizing their tactics in accordance with the liking of audiences. 
 
Design your promotional tactics:

Wesley Yuhn has been working as Chief Marketing Officer for the last 6 years for 2 separate companies within the direct response and financial services space, of which include affiliate marketing, call center transfers, display, DRTV, direct mail, email marketing, inbound marketing, media buying, mobile advertising, etc., to generate the leads. 
 
Build enduring relationship through proactive activities:

While cultivating relationship with your prospects, Wesley Yuhn suggests creating consistent communication. And email newsletter is believed to be one of the most effective tools for effective communication. 
 
Use online social platforms to engage the prospects:

Social networking websites offers huge opportunities to the marketers for creating effective communication with target qualified leads for the business. The marketer can use Facebook, Twitter, LinkedIn, Pinterest, and YouTube page to appeal and engage the target audiences.

Thursday, November 13, 2014

Becoming an Online Lead Generation Machine







Perhaps the most difficult product to sell online is a service that is provided rather than a tangible product such as shoes or lipstick balm. As a result, generating any leads is exciting but the prospect of getting enough leads from a website is something that most service industries abort early on. 
 
If you want to know how to generate leads, you need to ask an expert, such as Wesley Yuhn & Media Oasis for tips and advice that are reliable.
According to Mr. Wesley Yuhn of Tampa, when dealing with services the most effective method is the use of content marketing in abundance and spread across multiple platforms on the web.
Producing Fruitful Content

Online lead generation can be easy or difficult depending on the industry and field that you are trying to feed. But, one thing that is always true, content is king and the following tips should help you improve your chances at becoming the lead generation machine of your dreams.
  • Don’t Use Industry Jargon
  • Only use original content
  • Make sure that your content is easy to understand
  • Make it relevant to your services in some way even if it is not about your business specifically
  • Use photos and videos as well as audio recordings on each page if possible
  • Create content that is specific to your location and that is geo-targeted by mentioning your city and state in the copy
  • Make you content interesting
Of all the tips that you can put into action, creating imaginative, interesting content is the number one method that supports all the rest of your marketing infrastructure. 
 
Marketing Infrastructures that Pay 
 
Yes, you do still need to market your services through other means of advertising. Realizing that some services are restricted in how they advertise, such as attorney and law firms, there are still many options that are available to everyone.
  • QR codes – so many services overlook this option but these squiggly squares can be a fantastic way to get the curious to find your business. Connect it to some interesting article, video or photo with links to your blog or main site. Place them on business cards, in restaurants on menus and at doctor’s offices or bulletin boards next to some intriguing photo or cartoon that does not tell them what your business is.
  • Make some videos of you and your staff doing something that is fun such as hosting an event for children in need.
  • Create videos that show people how to do something that is relevant to your service – if you’re a veterinarian, show people the right way to bath a dog including suggestions for the type of shampoo to use; if you’re a doctor, show mothers how to take an infant’s temperature accurately.
  • Take a position on some social topic such as the environment, helping those less fortunate, caring for military members that need an outreach program or saving abused animals. Use this as a discussion point in your blog even if it has nothing to do with your services. These types of topics give you a personality that cannot be faked. Post something about the topic of choice at least once a week especially if you cannot think of anything else to write about.
Each of these methods of marketing once you start being consistent in posting them will gradually gain you a larger audience that will remember you the next time they need the service you offer.

Wednesday, November 12, 2014

Questions to Ask Merchant Cash Advance Lead Generation Sellers







Once the too-big-to-fail banks and the small community banks were locked out of lending to businesses that are too-small-to-qualify for SBA loans, a new group of lending institutions stepped up to help out. Following the acceptance of these associations by the general public and mainstream media, finding the right Merchant Cash Advance Lead Generation became a cost of doing business in order to sustain growth. 
 
Small businesses in the U.S., Canada and the U.K. are turning to merchant cash advance lenders to sustain their enterprise until the economic situation turns around. But, as Wesley Yuhn, one of the most notable authorities in the industry, reminds people who are new to purchasing leads is to know what questions to ask before you agree to purchase leads from a company that is new to you. 
 
Questions that Need Answers 
 
If you were deciding to buy a new home, you would do all the research possible to make sure that you got the best possible product for what you feel is a fair price. You ask the realtor if there has been a home inspection and if so, what did it show. You would insist on knowing what the schools and neighbour was like and when the roof was last replaced. You should be as diligent when seeking a company that sells leads. Here are some of the questions to ask:
  • Does the lead generation company provide you exclusive rights to the leads that they sell or are they selling to your competition as well?
  • Since you are asking about a specific industry and locale, expect to get a firm cost-per-lead quote in writing with the attached written stipulation that the leads are either your exclusive property or licensed to you (meaning not exclusive to you).
  • How many leads can they sell you at one time? Good companies limit the number of leads that you can purchase within any one time period because they know that you can only process just so many leads anyway. If they sell you more than you can actually attend to, you will lose some really good potential leads because they sat too long.
  • Are you offering just leads that are generated by your company or are you offering a complete system that includes advertising? If you are buying a system, find out who is responsible for advertising and what your minimum investment is expected to be.
  • How is the advertising managed for lead generation? Each company sets its own fees and sometimes gives you a quote in dollars while others give you a quote in percentages. Analyse your cost-per-lead very closely for the first 90-days in any advertising program.
  • How long has the lead generation been operating in this particular field? Some lead generation businesses may have experience in real estate or wine-making supplies but this is not equitable for your industry.
  • Is the vendor willing to provide you with contacts for customers currently using their system or do they prefer not to do so? Either way, the response can be a double-edged sword. Do you want this vendor giving your name and contact information to the next person looking to buy their product or do you prefer a company that retains your information as sacred?
Most of all, ask questions and don’t assume that you know the answers because you’ve already spoken to three other companies. Then, make an informed decision.